Social Media Manager, Lifestyle - Global HOKA

Social Media Manager, Lifestyle - Global HOKA

As Manager, Global Brand Communications

Social Media, Lifestyle, you'll bring the HOKA brand and voice to life across all social media platforms. You'll shape HOKA's voice, brand presence, and influence, planning, executing, and optimizing global social media efforts with a strong emphasis on culture-driven storytelling, lifestyle positioning, and cross-functional collaboration. You'll guide platform strategy, oversee content calendars, manage projects end-to-end, and bridge brand, product, and lifestyle campaigns to life on social, while developing and guiding a small team.
Your Impact
Develop, implement, and lead comprehensive social media strategies to drive brand engagement and achieve business objectives
Lead social storytelling around lifestyle, collaborations, and cultural moments to expand HOKA's presence beyond performance running
Directly manage relationships with agencies and vendors to set objectives, scope work, and manage performance in line with brand goals
Lead the development of clear, insight-driven content briefs that align business objectives, audience insights, and platform-native creative direction
Partner with influencer marketing to identify creators, tastemakers, and emerging cultural trends that can shape social storytelling
Help shape the visual and editorial direction of lifestyle social content for a distinct, elevated, and culturally relevant point of view
Oversee and guide social copy development to ensure consistency in brand voice, tone, and messaging across all platforms and campaigns
Collaborate with cross-functional stakeholders to inform content development strategies based on data insights
Responsible for social agency creative asset development process from concept to completion
Measure and optimize social media campaigns, programs, and tactics, including conducting regular performance reviews with social agency
Translate data into actionable insights to refine content strategy and maximize brand impact
Provide guidance and oversight to direct report(s) to ensure projects are executed accurately and on schedule
Identify industry insights and trends to define and refine channel approach
Who You Are
7+ years of experience in social media, content strategy, or digital marketing, ideally at a consumer and/or lifestyle brand
Proven track record of growing large-scale social communities and leading culturally resonant brand storytelling
Thrive in a fast-paced environment, responding quickly and proactively
Passionate about the future of social media, cultural trends, and shifting audience behaviors
Not interested in just following trends

you want to create them
Deep understanding of social-first trends and platform nuances
Highly motivated, collaborative, and a driven self-starter
Excellent communication, interpersonal, project management, and organizational skills
Proven track record in effective process, project, budget, and team management
Experience working effectively in complex global organizations with diverse constituents
BA/BS degree or equivalent practical experience
Expert in Microsoft Office; experience using Dash Social or other social media management platforms and tools
Knowledge of Adobe is a plus
Experience in social media copywriting
Passion and interest in footwear and/or an active lifestyle is a plus
Ability to fearlessly problem solve and provide solutions
Ability to effectively prepare and present information and respond to questions from management, agencies, and other employees
Ability to use independent judgment while navigating strict deadlines without compromising work quality
Ability to travel for work-related events
What We'll Give You
Competitive Pay and Bonuses
Financial Planning and Wellbeing
Time Away from Work
Extras, Discounts and Perks
Growth and Development
Health and Wellness
$96,600.00 - $130,400.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Goleta, California (Remote)
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.