Content & Community Manager

Content & Community Manager

Location: New York City (Hybrid - 3 days in office)
Department: Marketing
Reports to: Associate Director, Acquisition
About the Role

As Content & Community Manager at Shef, you'll be our creative enginesomeone who can grab their phone to shoot compelling TikTok content and then build workflows to scale that creation. This isn't your traditional social media role. We're looking for a modern creator who thinks strategically, loves experimenting with new platforms and formats, and gets excited about using smart tools and automation to amplify reach. You'll own our content strategy from ideation to execution, driving traffic and generating leads that convert into Shef subscribers. The ideal candidate is someone who's built a following, understands what makes content shareable, and has probably experimented with automation tools or simple integrations to scale their work. You're scrappy enough to handle solo content creation but strategic enough to build sustainable systems that grow our reach. You'll be joining an energetic, scrappy team in our NYC office, working hybrid with 3 days in-office collaboration. This role reports to the Associate Director, Acquisition and is perfect for someone who wants to blend creativity with smart process innovation to drive real business impact.
Responsibilities

Content Strategy & Creation
Manage and execute content calendar across all channels (Instagram, TikTok, blog, email, SMS)
Create authentic, engaging content using tools like CapCutfrom ideation to final edit
Coordinate and manage photo and video shoots with creative and talent when higher production value is needed
Manage external content creators to produce creative for organic & paid social channels (with a focus on Meta and TikTok)
Performance & Growth
Use data and testing to optimize content performance across channels
Own influencer campaigns from beginning to end from sourcing influencers, developing briefs, managing budgets and relationships
Manage digital & brand partnerships that drive business impact
Develop and manage experiential marketing programs including food events, pop-ups, and community activations
Analyze channel performance and optimize strategies based on insights
Social Media & Community
Grow and engage Instagram and TikTok audiences through consistent, on-brand content
Respond to comments and foster meaningful community discussions
Monitor trends and adapt content strategy to capitalize on viral moments
Build systems for consistent posting and engagement while maintaining authentic community feel
Process Innovation & Automation
Create automated content workflows using scheduling tools, content management systems, and simple integrations
Use AI tools for content ideation, caption writing, and basic editing to scale output
Build systems for content repurposing across multiple channels and formats
Experiment with new tools and platforms to create more efficient content creation processes
Qualifications

Required:
Experience creating content for social platforms with proven growth results
Experience with performance creative for paid advertising
Hands-on video creation and editing skills (CapCut, similar tools)
Familiarity with AI content creation tools (ChatGPT, Midjourney, etc.)
Basic technical skillsyou've built something, automated something, vibe coded something into the world
Data-driven mindset with ability to measure and optimize content performance
Understanding of conversion funnels and how content drives business metrics
Scrappy execution style with strategic thinking approach
Bonus Points:
Experience in food, lifestyle, or marketplace content
Basic coding knowledge or experience with no-code automation tools
Influencer marketing or partnership experience
Comfortable with being on camera and chronically online