Media Strategy Manager, Retail

Media Strategy Manager, Retail

Craft & Commerce (C&C) is an integrated media agency that connects growth science, media strategy, and modern measurement to help our partners create greater marketing impact and grow with confidence.
C&C is purpose-built to bring a marketer's mentality to today's dynamic media landscape. The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management.
We are hiring a Media Strategy Manager, Retail to lead & manage a portfolio of retailer relationships for one of our largest accounts. This is a leadership role responsible for developing media strategies & campaign plans and leading projects across multiple stakeholders. The Manager Media Strategy will also be responsible for managing some day to day client relationships, budget tracking/pacing and aggregating reports.
Reporting to the AVP of Media Strategy, the Manager, Media Strategy will ensure partner satisfaction via the stewardship of media strategy, campaign planning, vendor management, and communications between internal & external teams. Ideal candidates have experience in retail media, within a brand, agency or network and can act as a liaison, translator and champion between our client partners and vendors. Past experience in consumer brands is a plus, especially with emerging brands.
You'll partner closely with client teams, platform leads, analytics, and media execution specialists to ensure we bring clarity, consistency, and strategic insight to every campaign in the planning, execution, and reporting stages. This is a high-impact, high-visibility position ideal for someone who thrives at the intersection of media strategy, storytelling, and data.
Andat C&Cwe treasure a candid, ask-the-right-questions, get-it-done attitude that's at the heart of our fast-moving and collaborative team culture. We're a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy.
This role is open to New York, Atlanta, Charlotte and surrounding areas. Must work EST hours.
Key Responsibilities:
Oversee the planning, execution, and reporting of retail media campaigns across a variety of networks, primarily within Walmart Connect
Plan for annual, quarterly and campaign-specific initiatives, as directed by client's priorities throughout the year
Ensuring day to day success of both managed service and self service campaigns, including on time delivery, correct placements/audiences and client-directed KPIs are met
Establish and maintain strong client relationships by deeply understanding their challenges, objectives, and long-term vision
Collaborate closely across the C&C Media team to shape tactical campaign plans and ensure seamless execution of self service campaigns
Serve as a point of contact for clients & vendors ensuring all communications and deliverables align with client needs and expectations
Contribute to agency success as a leader within media team, providing strategic input and operational guidance to be used across all clients
Compile data, write insights and deliver key reports to clients, including pacing, performance and quarterly strategic reviews
Provide strategic insights and actionable recommendations to clients, leveraging data from campaign performance
Supports projects by managing timelines, developing project plans, and working collaboratively across C&C teams to meet deadlines
Prepare and compile agendas and materials for internal, client and vendor meetings
Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way
Create measurement plans, aligning client goals to media KPIs that can be tracked throughout campaign duration, and after a campaign has ended
Requirements
3-5+ years of experience in retail media planning or strategy, performance marketing, or media buying
Proven experience leading multiple clients or a portfolio of accounts in a media agency environment
Strong experience navigating the Walmart Ad Center (if you live it, we love it) and have earned Walmart Connect Ad Certifications
Deep understanding of the retail media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD), Social (Meta, TikTok) and Amazon. Additional retailers and eComm understanding a plus
Understanding of Retail Search ecosystem & capabilities across most major retailers and grocers
Proven track record designing and presenting executive-ready media plans, reports and QBRs
Strong data literacy

able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights
Proficiency in media planning tools and data visualization platforms (Excel, Looker, Tableau, etc.)
Excellent communication and storytelling skills

both written and verbal

with an ability to influence internal teams and client stakeholders
Exceptional project management skills and attention to detail
Adept at building strong relationships with clients, partners, and internal stakeholders
Outstanding presentation and communication skills, capable of distilling complex strategies into actionable insights for senior executives and diverse audiences
Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus