Senior Director of Performance Marketing, WorldwideMarketingHybrid (San Francisc

divh2Head Of Performance Marketing/h2pScaling from $1B ARR to $5B means we need to build a demand generation engine that drives growth across multiple product lines, buyer segments, and personas - even accelerating growth from prospects and customers alike, whether domestically or abroad. Thats where you come in./ppAs our Head of Performance Marketing, youll build, coach, and lead a team of world class marketers. Your team will be responsible for generating high quality leads and building pipeline via digital paid channels./ppThis role is highly cross-functional. Youll partner closely with our creative, content, growth, analytics, marketing operations, and GTM teams to help Rippling win./ppThe Performance Marketing team sits within the growth marketing org, which has been a key driver in Ripplings trajectory. Mamoon Hamid, a partner at Kleiner Perkins said that Ripplings growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world. As a senior marketing leader, youll mature our growth engine while pushing the boundaries in B2B marketing in a truly 1 of a kind compound startup./ppSuccess in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation./ph2What You Will Do/h2ulliDevelop the worldwide, multi-channel strategy for capturing demand across all of Ripplings products. This will comprise a mix of paid and organic efforts and its up to you to balance the mix to drive maximum output./liliManage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue./liliYoull build an experimentation engine within your team that fuels scale and efficiency gains; youll optimize via test and learn./liliEstablish the structure and processes to operate a centralized worldwide performance marketing team with stakeholders across geographies and product lines./liliBuild, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Effectively manage vendors to achieve our goals./liliCollaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GMs of each product line) to share learnings, brainstorm, and report out on results./liliPartner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel through revenue retention./liliAlthough this is a leadership role, like every leader at Rippling (including Parker), youll pick up IC initiatives to maximize your teams impact. Youre not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner./li/ulh2What You Will Need/h2ulli8-12 years of experience, with at least 6 in performance marketing. Less experience will be considered if you spike in building agentic workflows for performance marketing./lili5+ years managing a team of

6 marketers/liliEnd-to-end ownership. You execute flawlessly (directly

via others) and take your projects across the finish line. You own mistakes and learn from them/liliYou naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive/liliCollaboration; you have a track record of delivering outsized results by partnering with others cross-functionally/liliStrong analytical skills to uncover insights that you incorporate into your teams initiative roadmap/liliDeep marketing channel expertise spanning paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, Display, Youtube, affiliate marketing, and/or landing page optimization/liliAgility and speed. Youll constantly try new ideas in this role. When things dont work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines/liliAbility to think outside the platforms. How are your domains actually capturing incremental value for Rippling./li/ulh2Additional Information/h2pRippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com/ppRippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employees role./ppThis role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here ./ppA variety of factors are considered when determining someones compensationincluding a candidates professional background, experience, and location. Final offer amounts may vary from the amounts listed below./pp*Commission is not guaranteed/p/div