Marketing Manager

At Fortress Foundation Solutions, we’re passionate about serving homeowners, growing strong teams, and building a brand people trust. We believe marketing should drive real results, not just look good, and we’re looking for a Marketing Manager who’s excited to own that mission with us.

The Role
We’re seeking a highly organized, motivated, and experienced Marketing Manager to lead our marketing efforts from strategy to execution. This role requiresreal-world, hands-on marketing experienceand is responsible for generating qualified leads that meet definedlead goals and cost-per-lead targets, while strengthening our brand across multiple channels.

You’ll build systems, create processes, collaborate closely with teams, and continuously refine what works best. This role also represents Fortress in the community—through events, networking, and face-to-face opportunities to connect with homeowners and partners.

What You’ll Do

Develop and execute anannual marketing planacross a wide variety of channels and mediums with a focus onlowest cost per lead and highest intent

Generate, track, and optimize leads based on company lead goals and CPL allocations

Oversee and optimizeGoogle Business Profile, website performance, SEO, and local presence

Manage and evaluatelead quality, attribution, and ROI

Understand and managelead aggregators and third-party lead sources

Create, write, and manage marketing content across platforms (web, social, email, print, etc.)

Leadbrand management, ensuring consistency in messaging, visuals, and voice

Plan, coordinate, and attendcommunity events, networking opportunities, home shows, and trade events

Support and managepublic relations effortsand local partnerships

Understand social media platforms, engagement strategies, and performance metrics

Collaborate with internal teams to support company initiatives and growth

Build, document, and implementmarketing processes and programsbased on company needs

Continuously test, learn, and improve marketing strategies

What We’re Looking For

Proven, real-life marketing experiencein a marketing manager or similar role (hands-on execution required)

Strong understanding oflead generation strategy, performance marketing, and CPL management

Experience using Salesforce specifically as a CRM

Google Lead Generation knowledge is a requirement(Local Services Ads, paid search, tracking, optimization)

Strategic oversight of Google Ads, LSAs, and SEO

Experience managing websites, Google Business Profiles, and digital marketing platforms

Excellent writing skills with a strong grasp of brand voice and storytelling

Solid understanding of social media platforms and audience engagement

Comfortable representing the company in the community andenjoys networking and relationship-building

Ability to analyze data, interpret results, and make informed decisions

Highly organized with flawless attention to detail

Self-motivated, adaptable, and always ready to learn

Enjoys collaboration and being part of a team

Thrives in an “all hands on deck” environment

Bonus Skills (Not Required, but a Plus)

Graphic design knowledge(Canva, Adobe, or similar tools)

Photography and/or videography skills

Experience in home services or local service-based industries

Familiarity with CRM systems, call tracking, and marketing automation tools

Why You’ll Love Working Here

You’ll have real ownership and influence over marketing strategy and results

You’ll work with a team that values growth, collaboration, and creativity

You’ll help grow a brand that’s deeply connected to its community

We’re committed to continuous improvement, learning, and doing things the right way

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