Social Media Manager (B2C Focus)– Boca Raton, FL

Overview $60,000 – $75,000 Base Salary + Performance Incentives
Job Summary
We are seeking a highly organized and creative Social Media Manager (B2C Focus) to lead all consumer-facing social media efforts for a national portfolio of home improvement events. This role is responsible for driving public attendance, engagement, and brand awareness through strategic content creation, multi-account management, and live event coverage. You will work closely with the B2B Social Media Manager, Marketing team, and senior leadership to ensure cohesive messaging across all audiences. This role reports directly to the Marketing Director and Senior Leadership.

Responsibilities

Own and execute all consumer-facing (B2C) social media strategy

Drive attendance and engagement for all scheduled events

Align content with overall marketing campaigns and show timelines

Multi-Account Event Management: Manage multiple social media accounts for different events and markets

Track event schedules, locations, and promotional timelines

Ensure consistent branding, messaging, and campaign execution across all shows

Content Creation & On-Site Coverage: Create engaging B2C content including event promotions, short-form video (Reels, TikTok, etc.), graphics and social posts

Travel to events as needed to capture on-site content

Collaborate with Operations and Marketing teams during live events

Manage and support shared social media campaigns with exhibitors and vendors

Encourage and incentivize clients to cross-promote events on their own channels

Build relationships with exhibitors to expand organic reach and visibility

Performance Tracking & Reporting: Track engagement, reach, and audience growth across all platforms

Analyze content performance and optimize strategy accordingly

Provide reporting by event and campaign performance

Tools & Platform Management: Use social media management tools such as Sprout Social, HubSpot, or similar platforms; manage scheduling, publishing, and performance tracking systems

Work within CRM and marketing systems as needed

Work alongside the B2B Social Media Manager to ensure aligned messaging across audiences

Collaborate closely with the broader Marketing team on campaign execution

Support integrated marketing initiatives across all shows

Qualifications

2+ years of professional social media experience required

Strong experience managing Facebook and Instagram (required)

Experience managing multiple accounts or brands simultaneously

Proficiency with social media management tools such as Sprout Social, HubSpot, or similar platforms

Familiarity with CRM systems and marketing workflows

Strong content creation and storytelling skills

Video content creation experience is a strong plus

Ability to work in a fast-paced, deadline-driven environment

Strong organizational skills and attention to detail

Willingness to travel for events as needed

Reporting Structure
Reports directly to the Marketing Director and Senior Leadership. Works closely with: B2B Social Media Manager, Marketing Team, Operations Team (for live events).

What We Offer

Competitive salary ($60K–$75K) + performance incentives

Full benefits package (Medical, Dental, Vision, 401k)

Opportunity to travel and create live event content nationwide

High-growth environment with strong creative ownership

Direct impact on national event attendance and brand visibility

About the Role
This role is focused on bringing live consumer events to life through social media. You will play a critical role in driving public awareness and attendance by producing high-quality, engaging content across multiple markets before, during, and after each event.

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