Digital Marketing Manager

Responsibilities Create, schedule and execute email and social media activities, including newsletters, multi-stage campaigns, automated journeys, and always-on workflows
Execute paid media activities across regional channels (e.g. paid social, paid search, and trade media), in collaboration with the central advertising manager and in alignment with global guidelines, platforms
Build and maintain templates for email and social, applying tagging and formatting for publishing
Manage channel audience segmentation, email lists, and targeting to support accurate delivery
Adapt provided content into publish-ready formats that meet platform, brand, and compliance standards
Advise on email and social fit during campaign planning, including timing, feasibility, and sequencing
Act as subject matter expert for central and regional platforms such as LinkedIn, Hootsuite, and WeChat (APAC)
Check and manage alignment of email and social delivery against editorial calendars owned by BMarketing to ensure sequencing and avoid channel conflicts
Provide quality control across channel execution and share feedback to improve workflows
Monitor campaign performance and deliverability, test and optimise based on engagement insights
Use a data-driven approach and apply capabilities such as automation, behavioural science, and AI to improve effectiveness and optimise execution
Apply lead management frameworks, tools, and processes to support lead capture, routing, and visibility within campaign execution
Share executional insights and practices with peers across regions and participate in digital forum.
Skills & Experience 5+ years of experience in B2B email marketing and social media delivery across regional or global teams
Strong hands-on experience executing campaigns and managing workflows, including newsletters, segmentation, testing, and automation
Strong attention to data and creative in email and social formatting, with a focus on audience relevance, brand consistency, and optimization
Proven ability to manage multi-channel workflows (email, social, web), including scoring, routing, and alignment with lead processes
Strong understanding of data privacy, compliance, and consent-based marketing
Skilled in using marketing automation platforms to execute campaigns and report performance
Able to interpret data and generate insights to improve campaign targeting, sequencing, and funnel conversion.
Key Points Practical experience executing email, social, and paid campaigns end-to-end
Ability to manage campaign setup, deployment, and basic optimization without heavy guidance
Experience working across stakeholders and agencies in a fast-paced environment

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