Hotel Level Marketing Manager - Digital Creative Strategy (contract)

Please note that this is a contract role providing services to Hilton through Talent Solutions. If you are selected for this role, you will be employed by Talent Solutions and will not be an employee of Hilton. Contract workers are not employees of Hilton or any of its subsidiaries, nor will they be eligible for Hilton benefits.

Job Summary
We are seeking a dynamic and results‑driven professional to join Hilton's in‑house Commercial Services team, where you will play a pivotal role in shaping the digital presence of one of the world's most recognized hospitality brands. In this position, you will lead hotel property page optimization initiatives across Hilton's owned web experiences, driving scalable enhancement programs that improve storytelling, conversion performance, and overall digital effectiveness. Reporting to the Director of Hotel Level Marketing, you will serve as a key connector between hotel‑level needs and enterprise digital capabilities, helping properties maximize their impact on Hilton.com while maintaining governance standards and alignment with brand priorities. This is a high‑visibility opportunity to contribute directly to Hilton's commercial engine and profitable growth through meaningful, measurable digital work.

US based remote role with a preference for a candidate near our McLean, VA or Dallas, TX corporate office.

Responsibilities

Execute hotel‑owned digital storytelling and property page optimization initiatives that improve conversion and maximize available content across channels

Partner with Product and Website teams to implement approved property page enhancements, including imagery swaps, content hierarchy improvements, and storytelling enhancements within existing templates

Manage execution of scalable optimization programs designed to improve conversion and reduce friction for hotels

Develop and maintain practical education and enablement materials that help hotels improve the effectiveness of their Hilton.com property pages

Ensure website governance standards and page optimization guardrails are maintained while providing guidance and recommendations back to properties

Support prioritization and rollout planning for new property page enhancements and optimization initiatives

Translate hotel feedback and business needs into actionable recommendations that inform future website enhancements and roadmap considerations

Partner closely with Product, Website, and Digital teams to support implementation of property page enhancements and optimization initiatives

Collaborate with Hotel Level Marketing stakeholders to identify opportunities to improve hotel page performance and scalability

Work cross‑functionally with Brand and Enterprise Marketing teams to align property page experiences with Hilton standards and business priorities

Engage with agency and external partners as needed to support execution of optimization programs and approved content initiatives

Lead scalable hotel property page optimization programs and enhancement initiatives

Develop and own education and enablement resources that help hotels improve their Hilton.com property pages

Oversee governance and implementation support related to property page updates and optimization standards

Coordinate prioritization and rollout of page enhancements and new property page capabilities

Drive cross‑functional coordination to translate hotel feedback into practical website improvements

Skills

Strong understanding of digital marketing, website optimization, and content strategy principles

Demonstrated ability to improve website or landing page performance through content and page‑level optimization

Proven experience managing cross‑functional initiatives involving digital platforms, website operations, or product implementations

Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously

Ability to translate complex business needs into clear, actionable recommendations for digital experiences

Strong written and verbal communication skills with the ability to engage stakeholders at multiple levels

Experience with matrix collaboration across diverse teams and business functions

Familiarity with hospitality, travel, or lifestyle brand environments

Working knowledge of digital content management systems or website optimization programs

Understanding of hotel‑level marketing operations and scalable enablement models

Experience supporting digital product enhancements or website rollout initiatives

Qualifications

5+ years of experience in digital marketing, website optimization, content strategy, or hotel‑level marketing

Demonstrated experience improving website or landing page performance through content and page optimization strategies

Proven track record managing cross‑functional initiatives involving digital platforms, website operations, or product implementations

Experience working with agency and external partners to support execution of digital optimization programs

Background in hospitality, travel, or lifestyle brand marketing preferred

Experience working with digital content management systems or website optimization programs preferred

Familiarity with hotel‑level marketing operations and scalable enablement models preferred

Travel of up to 20% may be required.

Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent professional experience

This is a rare opportunity to make a lasting impact on how millions of travelers experience Hilton's portfolio of properties online, working at the intersection of creativity, strategy, and technology within a globally recognized brand. You will have the autonomy to lead meaningful programs, collaborate with talented cross‑functional teams, and help shape the future of hotel‑level digital marketing at scale. If you are passionate about digital storytelling, conversion optimization, and enabling hospitality brands to shine in the digital space, this role offers the platform, the resources, and the visibility to take your career to the next level.

Pay Rate Range
45 - 50 USD hourly

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