Public Relations Manager

Under general direction, is responsible for planning and conducting media and community relations programs designed to create and maintain a favorable public image of the City through various communications media. Working conditions are primarily in an office environment. Exercises functional supervision over assigned staff. This position is an "unclassified" position and has no disciplinary appeal rights to the Municipal Civil Service Commission. This position is likewise subject to at‑will employment status and can be terminated at any time for any reason.

Work Location
Henry B. Gonzales Convention Center, 900 E. Market St., San Antonio, TX 78205

Work Hours
8:00 a.m. - 5:00 p.m.; Monday - Friday with occasional evenings and weekends

Responsibilities

Develops, administers, and coordinates public relations and advertising programs related to the City of San Antonio.

Develops executive summaries of studies for distribution to the public and the media.

Arranges press conferences.

Develops programs of public tours of City facilities.

Prepares literature and brochures on the City of San Antonio, assigned department, and related developments and functions.

Attends public meetings to obtain and impart necessary information concerning assigned department.

Promotes goodwill through such publicity efforts as speeches, exhibits, films, tours, and question/answer sessions.

May prepare written proposals to foundations, corporations, and private individuals for capital improvement projects.

Prepares and implements promotional programs involving the news media in departmental programs.

Coordinates all aspects of City ceremonial events, facility grand openings, and dedications.

May prepare a marketing plan and budget for the Division, including monitoring of expenditures.

Manages the production of various publications utilized to promote the department and the City (i.e., travel update, convention update, industry review, annual calendar) and researches leads and story ideas.

Supervises the maintenance of various resource files, mailing lists, and statistical data on the department.

Works with other City departments and local groups in activities related to the City of San Antonio and assigned department.

Makes sales calls on media to place articles on San Antonio and may involve traveling to other cities.

Supervises and edits publications aimed at various markets.

May compile statistical reports for the Commission.

Edits press releases.

Represents the department during community projects and at public, social, and business gatherings.

Facilitates access to the site and flow of information for the media in the event of an emergency.

May supervise assigned staff.

Performs related duties and fulfills responsibilities as required.

Qualifications

Bachelor's Degree from an accredited college or university.

Four (4) years of experience in journalism. Experience in public relations and bilingual (Spanish) skills highly desirable.

Valid Class "C" Texas Driver's License.

Knowledge & Skills

Knowledge of hospitality industry and its market in San Antonio.

Knowledge of journalism, printing processes, photography, and graphics.

Knowledge of fund raising techniques and methods.

Knowledge of advertising, marketing, and promotional strategies and objectives.

Knowledge of all aspects of government, the community, attractions, hotels, civic organizations, art groups, etc.

Knowledge of budget administration.

Ability to operate a computer keyboard and other basic office equipment.

Skill in operating a System 36 keyboard.

Ability to communicate effectively.

Ability to work with print and electronic media.

Ability to prepare proposals and statistical reports.

Ability to establish effective working relationships with co‑workers, supervisors, and the general public.

Ability to travel out of town to make sales calls on media.

Ability to perform all the physical requirements of the position, with or without accommodations.

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