Marketing Executive- Teravalis Master-planned Community

About The Role
Howard Hughes is seeking a Marketing Executive to lead the strategy and execution of both corporate and community marketing for Teravalis—one of the largest and most ambitious master‑planned communities in the country. This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand , while driving qualified demand, lead conversion, and absorption . The VP will bring a data‑driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes.

What You Will Do
Brand & Positioning

Define and lead the brand vision, positioning, and promise for both corporate and community platforms

Establish clear brand pillars and oversee development of a comprehensive brand book

Position Teravalis as a premium, high‑amenity, aspirational community

Strategic Marketing Leadership

Develop and execute a long‑term, data‑driven marketing strategy aligned with business goals and clear target audience demographic profiles

Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders

Apply deep understanding of consumer behavior and decision‑making in residential real estate

Translate insights into strategies that improve conversion from awareness to purchase

Demand Generation & Conversion

Own the full marketing funnel from awareness through conversion

Drive high‑quality lead generation across digital, experiential, and partnership channels

Implement strategies to nurture long‑lead buyers and improve conversion rates

Align marketing performance directly with sales outcomes and absorption targets

Community Marketing & Experience

Create marketing programs that bring the community to life and drive onsite traffic, including compelling on‑site experiential events that attract the target audience and showcase the distinct community brand position

Develop compelling narratives around vision, lifestyle, and early adopter appeal

Ensure the customer experience aligns with the brand promise

Builder & Realtor Engagement

Lead a realtor engagement strategy to drive awareness and sales

Partner with homebuilders to align marketing efforts and accelerate lot absorption

Position Teravalis as a top‑tier destination for builders and agents

Corporate Marketing & Communications

Align with Howard Hughes Communities corporate marketing initiatives and policies

Elevate corporate brand through PR, communications, and thought leadership

Build credibility and trust with partners, municipalities, and the broader market

Agency & Partner Leadership

Lead and manage external agencies to ensure strategic alignment and performance accountability

Ensure agency creative and content aligns with the community’s unique brand positioning

Drive focus on outcomes over activity

Digital, Media & Innovation

Oversee advanced digital marketing and media strategy, including use of AI‑driven tools

Continuously optimize marketing channels for efficiency, targeting, and engagement

Performance & Accountability

Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters

Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)

Drive a culture of discipline, accountability, and continuous optimization

What Success Looks Like

A clearly defined, differentiated Teravalis brand with strong market recognition

Measurable improvement in qualified leads, traffic, and conversion rates

Increased absorption pace and builder engagement

A marketing organization that is strategic, disciplined, and performance‑driven

About You

12+ years of marketing leadership experience, preferably in master‑planned communities, real estate, or related sectors

Proven success in brand building, demand generation, and lead conversion

Strong analytical mindset with ability to translate data into strategy

Experience managing complex, long sales cycles

Track record of leading high‑performing teams and external partners

Experience in homebuilding is a plus, but not required

Benefits Built For You
At Howard Hughes Communities, we offer competitive, market‑based compensation that rewards performance and supports career growth. Our comprehensive benefits package is designed to support employees at every stage of their career, focusing on holistic wellness—social, emotional, financial, and physical.

Competitive 401k plan

Generous PTO policy

Premium medical, dental, and vision coverage

Voluntary benefits for unexpected life events

Student loan assistance and stipends to assist with lifelong learning

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