Marketing Manager - Body Composition & Fitness (m/f/d)

seca – Precision for Health – is the global market leader in medical measuring systems and scales. Since 1840, we have been dedicated to helping healthcare professionals solve complex challenges with simple, innovative solutions that go beyond height and weight.

From networked measuring stations to advanced body composition analysis, seca continues to set new standards in medical technology. As a 100% family-owned company in its fourth generation, we combine tradition with innovation to drive meaningful impact in healthcare worldwide.

seca North America was founded over 40 years ago and is the group’s largest and most successful international sales subsidiary with locations in Chino, CA and Charleston, SC.

Role Overview
The Body Composition & Fitness Marketing Manager is responsible for executing seca North America’s marketing initiatives across body composition, fitness, wellness, longevity, and cardiometabolic health markets.

This role drives awareness, engagement, lead generation, and partner activation through integrated marketing campaigns and coordinated multi-channel execution. You will work cross-functionally with Strategic Communications, Digital Marketing, Social Media, Sales, Events, and external partners to ensure campaigns are delivered consistently and aligned with business priorities.

This is a highly execution-focused role responsible for campaign coordination, content development, marketing operations, webinar and event support, sales enablement, and performance tracking.

What You'll Do
Campaign Execution & Content Development

Execute integrated marketing campaigns across body composition and fitness initiatives

Translate campaign strategies, messaging, and events into effective marketing deliverables

Develop and coordinate campaign assets including email communications, webinar promotions, sales enablement materials, landing page content, and launch materials

Support campaign execution tied to webinars, tradeshows, partner activations, and strategic marketing events

Ensure consistent messaging across channels and customer touchpoints

Maintain a high-quality and organized flow of campaign deliverables

Marketing Operations & Campaign Management

Build and manage campaigns within HubSpot Marketing Hub

Coordinate campaign assets including emails, landing pages, forms, workflows, and reporting

Track campaign progress and ensure timely execution of deliverables

Support campaign reporting and performance analysis

Help maintain scalable marketing processes and campaign workflows

Cross-Functional Collaboration

Partner with Strategic Communications, Digital Marketing, Social Media, Sales, Events, and Field Marketing teams

Coordinate timelines, deliverables, and stakeholder input across projects

Support integrated campaign execution across launches, promotions, webinars, events, and partner initiatives

Ensure alignment across marketing activities and business objectives

Performance Tracking & Optimization

Track campaign engagement, lead generation, and performance metrics

Monitor campaign results and identify opportunities for optimization

Collaborate with marketing and sales teams to improve campaign effectiveness

Provide regular reporting and recommendations

Stay current on marketing trends, customer engagement best practices, and industry developments

Recommend new ideas to improve campaign performance and audience engagementHelp build repeatable processes and scalable campaign workflows

What You Bring

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)

2–3 years of experience in marketing, campaign management, or integrated communications

Experience supporting multi-channel marketing campaigns, preferably in a B2B environment

Experience with marketing automation platforms such as HubSpot

Strong written and verbal communication skills

Excellent organizational and project management abilities

Ability to manage multiple priorities and meet deadlines

Self-starter mindset with strong attention to detail and execution focus

Experience or interest in healthcare, wellness, fitness, medical device, or health technology markets preferred

What Success Looks Like

Consistent, high-quality campaign execution aligned with business priorities

Successful delivery of integrated marketing initiatives, webinars, events, and partner programs

Increased engagement, lead generation, and campaign performance

Strong collaboration across marketing, sales, and external partners

Scalable processes that support efficient and repeatable campaign execution

Competitive salary based on experience and qualifications

401(k)

Medical, dental, and vision insurance

Paid time off

Charleston, South Carolina; travel up to 15–20% within the United States as needed

Schedule

Monday to Friday

Equal Opportunity Employer Statement
seca North America is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and prohibit discrimination and harassment of any kind based on race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other protected status under applicable federal, state, or local laws.

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