Marketing Coordinator/Physician Liaison

Overview Summary: Under the general direction of the Director of Business Relations and according to established policies and procedures, the Marketing Coordinator/Physician Liaison is responsible for creating and delivering effective marketing programs that will expand Rhode Island Medical Imaging’s products and services. This role splits time between internal and external audiences and focuses on implementing marketing strategies to increase revenue, grow the customer referral base, promote the corporate brand, and expand organizational services. The position also interprets marketplace changes, generates ideas, and implements marketing activities to help increase RIMI’s market share.

Responsibilities

Manage all company social media platforms. Create content to post across all channels to reach targeted audiences and maintain a focused strategy. Manage all paid media campaigns.

Compile quarterly organic and paid social media analytic reports to measure success for management.

Manage and maintain the company website using WordPress.

Manage the Marketing internal network page using Microsoft SharePoint.

Assist with the creation and maintenance of RIMI’s educational patient and referring physician collateral using Adobe applications.

Assist in building partnerships with local community organizations to increase brand awareness and support corporate social responsibility.

Coordinate participation in conferences, seminars, presentations, corporate events, etc.

Develop and maintain favorable relationships with physicians, their staff, and other key decision makers within new and existing referring medical practices. Provide these contacts with appropriate RIMI materials. Respond to issues and concerns. Flexibility outside core working hours is required.

Educate and inform clients and contacts about new programs, services, and technologies.

Share important information obtained in the field with the Lead Physician Liaison, the Director of Business Relations, and other internal RIMI departments.

Utilize RIMI’s CRM program to input data regarding visits with referring customers. Include changes in office personnel and/or locations, issues, and schedule any necessary follow-ups.

Qualifications

Must possess excellent interpersonal and communication skills, both verbal and written. Ability to speak confidently in front of new and existing referring physician offices while promoting RIMI services, answering clinical questions, handling conflict resolution, and upselling our brand.

Must possess excellent time management and organizational skills.

Must be highly motivated with excellent problem resolution skills.

Knowledge of marketing and healthcare promotion principles and theories.

Fluency in social media trends.

Ability to establish and maintain effective working relationships with RIMI employees and the referring medical community.

Must be proficient in Microsoft Office products, Microsoft Teams, WordPress, SharePoint, Adobe Creative Suite applications (including InDesign, Photoshop, Illustrator, etc.).

Must be able to travel independently and have a valid driver’s license.

Education/Experience

Bachelor’s degree in marketing or communications.

Prior healthcare experience preferred.

Physical Demands
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. This description is not intended to be a complete statement of the position, but rather to act as a guide to the general work to be performed. The requirements are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The individual's competencies and customer requirements impact the actual role performed.

Benefits
RIMI offers best-in-class benefits to eligible employees including multi-tiered health plans, flexible spending accounts, generous paid time off, 401(k) plan with profit sharing component, uniform reimbursement, company "swag," yearly reimbursement for continuing medical education, educational assistance (reimbursement) program, student loan repayment program, and career development opportunities. Enjoy competitive pay and all in our innovative culture that consistently provides the highest levels of quality, safety, technology, and patient care.

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