Associate Director, Growth Analytics

Your role is to assist with and be a key analytics POC. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.

Responsibilities

Development of client-specific measurement plans

Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics

Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights

Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.

Help guide junior members on story-board
arrative to provide rich insights

Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.

Work with Client Advice & Management to identify opportunities to better support client needs

Required Skills & Experience

5+ years of experience in marketing or digital analytics, primarily website performance

Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.

Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story

Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience

Mediabrands does not require candidates to have a college degree

Desired Skills & Experience

Knowledge of SQL a plus

Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)

Ability to delegate and oversee direct reports

Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

Excellent written, verbal communication and presentation skills

Strong time-management and organizational skills

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