Senior Lifecycle & CRM Marketing Manager

Senior Lifecycle and CRM Marketing Manager
Location:

Torrance, CA

Company:

Pelican

At Pelican, we engineer products that stand up to the world’s toughest conditions—because the people who rely on us do too. For nearly 50 years, we’ve been a trusted partner for military personnel, first responders, outdoor adventurers, and innovators who push the limits. With a global presence that includes 11 offices, 4 manufacturing facilities, and 4 custom case centers, we create high-performance protective solutions that ensure our customers can focus on what matters most. Whether it’s transporting critical medical supplies, securing mission‑essential equipment, or keeping expedition gear safe, Pelican products are Built to Protect to Equip for the Mission. At Pelican, your work has a real‑world impact. You’ll be part of a team driven by innovation, craftsmanship, and the shared belief that when the mission is critical, failure isn’t an option. If you’re ready to build something that makes a difference, be part of a team that protects what matters most.

What You’ll Do
Pelican is looking for a Senior Lifecycle & CRM Marketing Manager to transform our email program into a high‑impact, insight‑driven revenue engine. In this role, you’ll own the strategy and execution of our lifecycle and email marketing ecosystem—from roadmap and automation to segmentation, testing, and performance analytics. You’ll work at both the big‑picture and hands‑on levels, collaborating across Marketing, Ecommerce, and Creative teams while personally building and optimizing campaigns that drive engagement, retention, and revenue. This role reports to the Director of Marketing with a dotted line to the VP of Ecommerce.

Strategy & Leadership

Own and evolve Pelican’s email and lifecycle marketing strategy to drive revenue, retention, and lifetime value

Build a long‑term roadmap for promotions, automation, personalization, and testing

Use behavioral and lifecycle insights to identify growth opportunities and optimize customer journeys

Execution & Optimization

Plan, build, schedule, and deploy promotional and automated email campaigns

Lead A/B and multivariate testing—develop hypotheses, analyze results, and apply learnings

Build and optimize email templates to ensure strong brand consistency and cross‑device performance

Analytics & Performance

Own email reporting, KPIs, and performance analysis

Monitor deliverability, sender reputation, list health, and compliance

Drive improvements in open rates, CTR, conversion, and revenue contribution

Segmentation & Personalization

Develop advanced audience segmentation based on behavior, engagement, and lifecycle stage

Lead personalization strategies to improve relevance and performance

Own list growth, reactivation, and suppression best practices

Cross‑Functional Collaboration

Partner with content, creative, and ecommerce teams to deliver timely, on‑brand messaging

Recommend new campaign concepts, lifecycle journeys, and cross‑channel opportunities

Additional Duties As Assigned
What We’re Looking For

5–7+ years of email or lifecycle marketing experience (ecommerce or DTC preferred)

Proven ability to balance strategic thinking with hands‑on execution

Strong analytical skills and comfort translating data into action

Excellent communication and stakeholder‑management skills

Experience with Klaviyo and Shopify

Ability to thrive in a fast‑paced, test‑and‑learn ecommerce environment

What’s In It For You

Competitive paid time off plans, holiday pay, and extra vacation purchase opportunities

401(k) plan with immediate match

Health savings account contribution

Wellness discount program

Global mental wellness program

Quarterly employee celebration days

Peer‑to‑peer recognition programService recognition program

Exceptional employee satisfaction scores

Ample free parking with EV charging station

Amazing employee discount program on Pelican products and branded apparel

Employee referral program—get paid to work with your trusted network

Prime location minutes away from the beach

Established reputable brand offering premium products—you’ll be proud to represent Pelican

And more…

Compensation & Benefits
Our compensation reflects the cost of labor across several U.S. geographic markets. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The annual U.S. pay range for this position is listed below. Pay within this range varies by work location and may also depend on your qualifications, job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits, including paid time off, 10 paid holidays per year, medical, dental, and vision insurance, company‑paid life and disability plans, and matching 401(k) to eligible employees.

Pelican Products, Inc. is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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