Brand Activation Manager

Summary / Objective
The Brand Activation Manager (BAM) is responsible for executing and growing the local presence of Watermill Express within their market and is known as the local marketing expert. This role serves as the on-the-ground marketing lead, driving awareness, trial, and usage through field marketing, community engagement, and local partnerships. This is not an “office” job; the Marketing Area Manager is constantly out ‘in the field’ making things happen.

This role works closely with the Field Marketing Manager (FMM) to bring field marketing strategy to life at the local level by developing and implementing a localized field marketing playbook, specifically for the market. This is a highly hands‑on, field‑based role focused on execution, team support, and delivering measurable results in‑market.

This is a full‑time salary exempt position being offered at $55,000 a year.

Essential Functions

Field Execution and Local Market Growth

Execute local marketing plans and activations to drive awareness, trial, and repeat usage of Watermill Express

Represent the brand in‑market through events, grassroots marketing, and community engagement

Ensure strong, consistent brand presence across all field activities

Brand Ambassador (BA) Management

Recruit, hire, train, and inspire a small team of Brand Ambassadors in the market

Schedule, manage, and oversee BA‑led activations and events

Provide ongoing coaching, feedback, and performance management

Ensure BAs are knowledgeable, on‑brand, and deliver positive consumer experiences

Communicate product information with confidence and has the knowledge to educate and engage consumers in positive and memorable experiences around the brand

Ensure flawless brand look of success across all activations

Support the Marketing and Social Media teams with field content creation, as needed

Event Execution & Community Engagement

Plan and execute local events, brand activations, samplings, and community engagements

Identify and engage with local organizations, businesses, and community groups

Support grand openings and key company events in the market

Build smart and mutually beneficial partnerships that drive long‑term brand visibility and trust

Represent Watermill Express at local events to drive awareness and customer engagement

Support Grand Openings and company‑led events within the market

Ensure a consistent and high‑quality brand presence across all activations

Local Partnerships & B2B Development

Identify and engage local organizations, businesses, networks, and community groups to build relationships and drive brand awareness

Develop and maintain local partnerships that create mutually beneficial opportunities

Drive outreach to potential B2B partnership opportunities (e.g., bulk users, community partners)

Execute partnership activations and distribute materials that drive mutual value and brand awareness

Operations & Logistics

Manage event schedules and coordinate staffing across all activations

Maintain and manage marketing inventory

Manage and maintain local marketing inventory (materials, giveaways, equipment), including tracking, ordering, and distribution of materials

Ensure all activations meet brand standards for cleanliness, setup, and execution

Support content creation by capturing photos/videos and sharing field insights with marketing and social media teams

Coordinate event logistics, including setup, breakdown, and transportation of materials

Maintain organized records of all events, including attendance, product distribution, demographics, and customer feedback

Reporting & Communication

Provide regular updates to the Field Marketing Manager, including weekly pre‑caps/recaps and monthly summaries

Track and report event performance, including:

Attendance

Bottles distributed / sold

Customer feedback

Local insights and trends

KPI scorecard

Budget vs. actuals

Submit weekly recaps and monthly summaries to FMM

Provide feedback on competitive activity and local market dynamics

Regular and predictable attendance for required schedule

Follow safety guidelines and act in a safe manner

All other duties assigned

Benefits

Company provided attire

Remote, but must be located in the Phoenix area to be considered as this will be in the field promoting our Phoenix units

Knowledge, Skills, Abilities

Hands‑on experience in field marketing, event execution, and local market activation, specifically within their local market

Strong leadership & team management skills, verbal communication & interpersonal skills, and organizational skills

Highly organized with the ability to manage multiple priorities

Self‑starter with the ability to work independently in a fast‑paced environment

Must be fluent in both English and Spanish to effectively communicate with diverse customers and team members

Customer‑focused mindset with a positive, team‑oriented attitude

Ability to operate a smart phone for time‑card tracking

Clean motor vehicle record and current valid driver license

Physical Requirements

Ability to lift up to 50 lbs. and perform physical event setup tasks

Comfortable working outdoors and on your feet for extended periods

Experience with trailers, equipment loading, or similar is a plus

Ability to safely operate a motor vehicle

Ability to work overtime, including some weekends or evening work

Education and Experience

High school diploma or equivalent

Minimum 2 years’ experience with field marketing

Right to Work / E-Verify.

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