Digital Marketing & Sales Coordinator

Digital Marketing & Sales Coordinator — Commercial & Industrial Electrical Products
About ATI
ATI Electrical Supply is an electrical distributor specializing in temporary and emergency power, switchgear, wire and cable, and related commercial/industrial electrical products. We support contractors, facilities, utilities, and industrial customers with dependable products, service, and technical knowledge.

Position Summary
ATI is seeking an experienced Digital Marketing & Sales Coordinator to support programs for our commercial and industrial electrical business. This role is ideal for a hands‑on B2B marketer who can manage content, digital marketing, internal communications, blogs, product marketing support, and day‑to‑day marketing execution.

Key Responsibilities

Support and execute digital marketing strategies to increase brand awareness, qualified leads, and customer engagement.

Coordinate marketing campaigns across websites, email, blog, social media, digital advertising.

Work with outside advertising/marketing agencies to coordinate campaign needs, timelines, creative assets, reporting, and execution.

Write, edit, and publish blog content, product content, website copy, and email copy.

Support blog and content to our affiliated companies’ initiatives.

Maintain and improve website content, product descriptions, landing pages, and online resources.

Assist with product launches, promotions, vendor campaigns, and sales enablement materials.

Track online marketing performance metrics and provide updates on campaign activity, website performance, leads, and content results.

Help maintain brand consistency across digital channels, and customer‑facing communications.

Qualifications

Bachelor's degree or equivalent experience

4+ years of marketing experience, preferably in B2B, industrial, electrical, construction, manufacturing, distribution, or technical products.

An Understanding of Google Analytics, Woo Commerce, and Shopify - preferred

Experience with digital marketing, blogs, campaigns, website updates, and social media content.

Experience working with outside agencies, vendors, and advertising partners.

Strong communication and organizational skills.

Comfortable working with technical or product-driven subject matter.

Electrical industry experience is highly beneficial but not required.

Trade show coordination experience would be a plus.

Helpful Skills

WordPress or website CMS experience.

Email marketing platform experience i.e.; Mail Chimp and Zoho.

Canva, Adobe Creative Suite, Photoshop, or similar design tools.

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