Associate, Paid Media

Role And Responsibilities
The Associate, Paid Planning & Buying will execute day‑to‑day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.

Must be a problem solver and professional in all communications both inside the agency and with clients. Associates must bring good interpersonal communication skills, collaborative spirit and solution‑oriented thinking to deliver strategic support to client work.

This is a hybrid role with the expectation that this person will work from either the New York City or Washington, D.C. office a minimum of three times a week.

Media Planning & Buying

Reviews client media briefs and sets planning process in motion

Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighing ability to meet brief requirements

Reviews vendor RFPs and filters/compiles most compelling proposals

Supports development of holistic media plan recommendations which deliver on client media objectives

Supports development of internal or external presentation materials and adapts/finalizes based on feedback

Supports financial management by managing campaign pacing and monthly billing processes

Works with brand or agency creative team to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation

Works with Analytics and Ad Ops team for any digital tagging/reporting requirements

Assists with campaign reporting activities based on agreed client cadence

Compiles and analyzes relevant metrics on an ongoing basis to optimize media plans, media schedules, and media alternatives to make recommendations

Manages campaign execution from start to finish in partnership with account lead

Supports the needs of direct manager and supporting media team members

External Relationship Management

Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients

Participates in internal and external client meetings and presentations as needed

Works closely with vendors to develop productive working relationships that drive results for clients

Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications

Strong interpersonal and communication skills to develop and maintain collaborative relationships with clients and Resolute team leads, Finance, and outside vendors

Strong organizational skills, attention to detail, and project management ability

Media planning and buying experience in one or more of the following mediums: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media

Willingness to explore and execute all forms of media

Bachelor’s degree required

1 year of experience or relevant internship experience

Salary Range: $52,000 - $55,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

#J-18808-Ljbffr