Marketing Campaign Specialist

About the Role
The Marketing Campaign Specialist develops, executes, and optimizes integrated marketing campaigns that drive demand generation, awareness, and engagement across multiple marketing channels. This role requires strong collaboration with cross-functional teams—including creative, web, analytics, and events—to plan and deliver effective campaigns that support company goals. The ideal candidate is a data‑driven marketer who excels at managing campaigns through the full lifecycle, from planning and execution to measurement and optimization.

The Marketing Campaign Specialist manages channel activities such as email, SEO, paid media, web, and content marketing; coordinates campaign assets and budgets; reports on campaign performance, pipeline contribution, and marketing attribution; and develops client advocacy content including case studies, testimonials, and reference programs that bring the customer voice into campaign strategy.

What You’ll Do

Plan and execute integrated marketing campaigns to generate awareness, engagement, and qualified leads across target audiences.

Own key marketing channels, including email, SEO, paid campaigns, and web properties, ensuring consistent messaging and brand alignment.

Collaborate across teams (creative, product marketing, sales, and events) to develop content and assets that support campaign objectives.

Develop campaign calendars, budgets, and timelines, coordinating with internal stakeholders to ensure smooth execution.

Optimize campaign performance through testing, audience segmentation, and channel analysis.

Measure and report on campaign results, including engagement metrics, pipeline impact, ROI, and attribution.

Support lifecycle, launch, and event campaigns, aligning initiatives with broader marketing and sales strategies.

Leverage marketing automation, CRM, and analytics tools to manage and track campaign activity.

Collaborate with sales teams to refine targeting, improve lead quality, and enhance conversion performance.

Build and manage a client advocacy program, identifying reference customers and developing relationships that support marketing and sales initiatives.

Conduct client interviews to develop case studies, testimonials, and success stories that demonstrate measurable outcomes and support demand generation.

Partner with account management and sales to source advocacy candidates and maintain a pipeline of client stories across verticals and use cases.

Understand Yardi’s brand, voice, and corporate culture to ensure all campaign communications align with company standards.

Who You Are

Bachelor’s degree in Marketing, Communications, or related field

3+ years of experience in marketing campaign management, demand generation, or digital marketing

Strong understanding of marketing channels (email, SEO, SEM, paid media, social, web) and marketing technology platforms

Proven experience analyzing campaign performance and reporting on key metrics such as engagement, pipeline, and ROI

Experience developing client‑facing content such as case studies, testimonials, or advocacy materials, including conducting interviews with customers or subject matter experts

Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously

Strong written and verbal communication skills, with an ability to translate complex ideas into compelling messaging

Experience in a business‑to‑business marketing organization

Proficient in Office 365, specifically Word, Excel and PowerPoint

Excellent attention to detail, proofreading and editing skills

Resourceful and creative problem‑solver with strong interpersonal skills

Marketing‑ and sales‑oriented outlook

Strong internal motivation and the ability to work independently

Ability to collaborate and work effectively with other team members

Positive and professional work attitude

Ability to work overtime if necessary to meet deadlines

Ideal To Have

Experience managing a formal client reference or advocacy program

Experience in the real estate industry

Experience in enterprise software

Experience using marketing software (project management, CRM, website CMS)

Annual Salary Range: $80,800-$90,900

EOE / Race / Gender / Disability / Vets

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