Marketing Strategy Administrator

The Marketing Strategy Administrator is a senior-level leader responsible for driving the visual identity, public relations strategy, digital storytelling, and brand communication of Betances Health Center. This role leads the development and execution of high-level, mission-driven campaigns, ensuring alignment across platforms, departments, and stakeholders.

Reporting directly to the CEO, this position serves as the organization’s lead creative strategist and public-facing content producer; conducting key interviews, developing provider and leadership profiles, producing promotional materials for events, and engaging press and elected officials. The Administrator partners with the Director of Outreach and Marketing to ensure operational alignment but functions at a higher level in creative strategy, public messaging, and cross-platform brand execution.

Knowledge, Skills & Abilities Required

Bachelor’s degree in communications, Marketing, Digital Media, or related field; Master’s preferred.

Minimum 5 years of experience in marketing, public relations, or creative strategy, including within an FQHC, health center, or mission-driven nonprofit setting.

Advanced proficiency in Adobe Creative Suite, Canva, photography, video editing, and content scheduling platforms.

Strong interpersonal and public speaking skills; confident conducting interviews and engaging high-profile stakeholders.

Excellent writing and storytelling skills with experience producing executive communications and media-facing content.

Bilingual English/Spanish preferred.

Demonstrated leadership, initiative, and ability to manage projects independently and collaboratively.

Executive Marketing Strategy & Brand Leadership

Serve as the lead architect of Betances’ visual and public messaging strategies.

Maintain a consistent and compelling brand presence across all platforms and materials.

Provide the Director of Outreach and Marketing and her team with a master calendar of all scheduled events, campaigns, promotional moments, and creative deadlines to ensure preparedness and collaboration.

Offer strategic direction and creative oversight for all design, PR, and media engagement efforts.

Creative Development & Graphic Design

Design and oversee the creation of materials including brochures, flyers, signage, program books, infographics, reports, and branded merchandise.

Establish and enforce brand guidelines for internal and external communications.

Manage creative requests from across departments, ensuring alignment with brand standards and deadlines.

Social Media & Digital Strategy

Lead content strategy and execution for all social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube).

Develop monthly content calendars aligned with organizational priorities and national observances.

Track engagement and campaign performance using analytics to optimize strategy.

Public Relations & Executive Communications

Conduct interviews with legislators, providers, executives, patients, and partners to generate compelling media and internal storytelling content.

Serve as the organization’s primary point of contact for earned media, press opportunities, and media interviews.

Draft press releases, talking points, CEO communications, and op-eds for publication.

Build and maintain strong relationships with members of the press and elected officials.

Event & Campaign Support

Provide creative and strategic support for all Betances-hosted events including:

Galas and fundraisers

Grand openings, ribbon cuttings, and press events

Community outreach initiatives

Recruitment and staff appreciation events

Develop visual and promotional materials (e.g., programs, step-and-repeat designs, invites, media kits).

Attend events as needed to document with photography/video and create follow-up media content.

Provider & Staff Profiles

Develop and maintain provider and staff profiles to support patient engagement and recruitment.

Produce multimedia assets (photo, video, written narrative) to highlight care teams and clinical services.

Website & Digital Presence

Oversee and maintain content on Betances’ website, ensuring up-to-date, accessible, and engaging information.

Collaborate with web vendors or IT to enhance user experience and SEO performance.

Create and update campaign-specific pages as needed.

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