Senior Marketing Strategist

BioDot Inc. is recognized as a world leader in the supply of diagnostic manufacturing equipment, which frequently enables, inspires, and educates scientists to commercialize their ideas from R&D through to manufactured products. We are part of ATS Corporation, Life Sciences Group and our segment positively impacts the quality of lives of billions of people across the globe by providing automation of care products/solutions and services across healthcare and life sciences markets.

The Senior Marketing Strategist will own the development and execution of go‑to‑market strategies, positioning, and customer‑centric insights across our portfolio. Success in this role requires strong strategic thinking, independent execution, and the ability to operate as a trusted marketing partner to commercial, product, and scientific stakeholders.

This is a high‑impact opportunity for a strategic marketer who wants autonomy, ownership, and the chance to shape how innovative life sciences solutions are brought to market—without people management responsibilities.

Essential Job Duties

Develop and own strategic marketing plans aligned to business objectives, market opportunities, and customer needs.

Craft differentiated value propositions, positioning, and messaging for life sciences products and solutions.

Translate complex scientific, technical, and clinical concepts into clear, compelling customer stories.

Synthesize insights from KOLs, customers, field teams, and market data to identify growth opportunities.

Monitor industry trends across biotech, pharma, diagnostics, medtech, or adjacent life sciences sectors.

Lead end‑to‑end go‑to‑market initiatives, from concept development through launch and optimization.

Own and execute the annual marketing campaign calendar within budget.

Align marketing campaign with the goal of enhancing the customer journey.

Partner with Sales, Engineering, R&D, and Application teams to ensure alignment.

Develop strategic marketing assets, campaigns, and enablement tools that support commercial execution.

Serve as a strategic partner and advisor to internal stakeholders without direct authority.

Proactively identify gaps, propose solutions, and drive initiatives forward independently.

Define success metrics and measure the impact of marketing initiatives.

Continuously refine strategies based on performance data and market feedback.

Qualifications

Bachelor’s degree in Marketing, Life Sciences, Business, or a related field (advanced degree preferred but not required)

3–5+ years of strategic marketing experience within the life sciences industry (biotech, pharma, diagnostics, medtech, tools, or services)

Proven ability to operate as a self‑starter in an individual contributor role

Demonstrated experience developing marketing strategy, positioning, and go‑to‑market plans

The Ideal Candidate Will Be

Highly Self‑Directed: Takes ownership, proactively identifies opportunities, and executes with minimal oversight

Commercially Minded: Understands how marketing drives revenue and business growth

Scientifically Fluent: Comfortable engaging with technical and scientific subject matter

Adaptable & Resilient: Thrives in evolving, fast‑paced life sciences environments

The salary range for this role is $130,000- $150,000 with eligibility to participate in a discretionary company bonus program of 3%-7% depending on individual and company performance factors.

Benefits

Competitive compensation package, comprehensive benefits (including health, dental, vision, and employee assistance program), employee stock purchase plan eligibility, 401k with employer match, tuition reimbursement, wellness reimbursement, paid time off, annual paid volunteer day off, fully climate‑controlled environment, professional growth opportunities, and more!

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