Freelance Videographer

Principal's Daughter is a luxury bedding and lifestyle brand committed to offering products at the intersection of sustainability, designer craftsmanship, and heirloom quality. The company creates meaningful pieces that combine timeless aesthetics with modern functionality. With an emphasis on ethical practices, Principal's Daughter focuses on delivering exceptional products that blend style, comfort, and environmental responsibility. It is an ideal brand for those seeking sustainable luxury in their everyday lives.

Role Description
Principal’s Daughter is seeking a freelance videographer/editor to collaborate on recurring short-form content rooted in interiors, atmosphere, luxury, and authored taste.

This is not a traditional “social media manager” role.

We are not looking for trend-driven content, influencer aesthetics, or generic luxury branding. The focus is on building an authored visual world centered around discernment, restraint, emotional environments, and the ways objects, spaces, rituals, and decisions shape a life.

The ideal collaborator understands cinematic pacing, texture, materiality, lighting, and emotional tone. You should be equally interested in fashion editorials, interiors, boutique hospitality, architecture, magazines, and cultural storytelling—not just algorithmic content production.

The role would involve coming to a private residence in San Francisco 1–2 times per month to shoot recurring vertical video content for Instagram and TikTok, then editing deliverables remotely.

Content May Include

Interiors and spatial storytelling

Rituals and routines

Object and product interactions

Observational momentsProcess and decision-making

Authored commentary on taste, restraint, tension, beauty, and domesticity

Environmental and atmospheric footage

Cinematic short-form storytelling

We Are Not Looking For

Heavy trend participation

Hyperactive pacing

Generic “luxury influencer” aesthetics

Corporate brand content

Overproduced ad-style creative

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