Senior Marketing Lead (Partnerships & Field Activation)

About Us Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the future we are building.
About The Role As our Partnerships & Field Activation Lead, you will be the strategic owner and primary engine behind one of our most high‑profile and complex sports partnerships in the US. This role is critical to our expansion because you will transform a large‑scale contractual agreement into a world‑class brand experience.
You’ll be responsible for Leading one of our most prominent sports partnerships—steering the relationship with strategic vision and people skills to keep momentum in a fast‑moving environment.
Digging into contractual entitlements to ensure every right is activated, proactively surfacing make‑goods and negotiating new opportunities beyond the original agreement.
Directing third‑party agencies on the execution of fan zones, hospitality, and stadium build‑outs—setting a premium bar and empowering teams to meet it.
Orchestrating the run‑of‑show on event days, ensuring flawless brand integration across every physical and digital touchpoint.
Serving as the bridge between our external partner and internal teams—Legal, Brand, Compliance—turning activations into smooth, well‑aligned executions.
Defining and tracking KPIs across every activation and translating them into sharp strategic reports for senior leadership.
We Are Looking For a Person Who Has 8+ years in brand partnerships or sponsorships, ideally in major sports leagues or large‑scale entertainment, with a solid track record managing contractual rights.
The ability to build trust, align diverse teams, and deliver results in fast‑moving environments.
Equally comfortable shaping long‑term roadmaps and being boots‑on‑the‑ground during live events.
Experience selecting and managing creative and production agencies, keeping work on brief, on time, and on budget.
The instinct to orchestrate content shoots, VIP hospitality, stadium signage, and logistics simultaneously with attention to detail.
A strong grasp of the South Florida event production ecosystem and a love for being where the action is (a big plus).
Location for this opportunity Miami, United States
Our Benefits Opportunity of earning equity at Nu
Medical Insurance
Dental and Vision Insurance
Life Insurance and AD&D
Extended maternity and paternity leaves
Nucleo – Our learning platform of courses
NuLanguage – Our language learning program
NuCare – Our mental health and wellness assistance program
401(k)
Saving Plans – Health Saving Account and Flexible Spending Account
Work‑from‑home Allowance
Relocation Assistance Package, if applicable
Work Model for this Role Hybrid 2–3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration.

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