Digital Marketing Manager

Digital Marketing Manager
Michael Best is seeking a highly skilled and motivated Digital Marketing Manager to join our Marketing & Business Development Team in one of our offices located in Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha.

This position will work closely with the marketing management team to update and further develop the firm’s existing digital marketing channels, including owned digital and web channels, while implementing new go‑to‑market activities and initiatives, and opportunities associated with brand governance, content creation, and paid advertising.

The Digital Marketing Manager will balance a data‑driven mindset with a collaborative and creative approach to planning, implementing, and leading the efforts to develop and manage marketing collateral, content, and engagement strategies in a seamless and integrated fashion.

Responsibilities & Duties

Deliver omni‑channel digital experiences that leverage the firm’s values, consistent branding, and key themes to execute effective go‑to‑market campaigns and brand awareness initiatives

Lead the creation and implementation of annual strategy and quarterly campaign design

Lead the creative development of a holistic, cross‑channel (social, .com, email, etc.) content ecosystem in support of the firm’s multifaceted digital programs

Demonstrate strong leadership, prioritization, and communication skills to deliver exceptional results on‑time and within budget

Manage the Digital Marketing and Web team to ensure the firm’s needs are supported and executed across all pillars of the marketing technology footprint

Manage KPI reporting of digital metrics across all channels, including ongoing and ad‑hoc reporting needs, to optimize campaigns and drive efficiencies

Explore and adopt new channels, methods, and platforms to optimize marketing communications and improve client and stakeholder journeys

Develop a deep understanding of firm audience segments and behaviors by performing research and analysis to keep up to date on the firm’s target markets and industries

Work alongside the firm’s Business Development team to identify marketing strategies based on region and practice opportunities outlined by firm leadership

Job Requirements

Minimum of Bachelor’s degree in a relevant subject or equivalent combination of education and experience

8+ years in a digital marketing role with demonstrated success in managing digital campaigns

Experience managing teams, agencies, and vendors

Expertise in digital and social media platforms and technology, including CRM audience segmentation, email marketing platforms, etc.

Strong project management skills with excellent attention to detail

Excellent oral and written communication skills with a passion for engaging and mentoring others

Ability to excel in a team‑oriented, detail‑oriented, collaborative, and fast‑paced environment and think creatively and independently

Valid authorization to work in the U.S.

Location
This position can be based in any of our offices in Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha.

Benefits

Competitive base pay and annual merit review/incentive pay

Medical, vision care, health savings accounts and flexible spending accounts

Wellness program, employee and family assistance program

401(k) with company contribution, short‑term disability plan, long‑term disability plan, life insurance, critical illness insurance, parental/family leave

Learning and growth opportunities such as challenging and dynamic roles, professional growth, performance management and coaching, specialized training programs

Contemporary work environment, collaborative culture, positive and respectful work climate, performance recognition

Equal Employment Opportunity
Michael Best & Friedrich LLP and Michael Best Strategies LLC are committed to providing equal employment opportunity and maintaining a workplace free from discrimination based upon age, race, religion, color, disability, marital status, sex (including pregnancy), national origin, ancestry, ethnicity, sexual orientation, gender identity or expression, genetic information, veteran or military status, or any other status protected by applicable federal, state, or local law.

Accommodation
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact our Recruiting team at 414.225.4999 or careers@michaelbest.com.

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