HP is hiring: Ad Operations Expert in New York

Opportunity
The Ad Operations Expert will play a critical role in supporting the execution and optimization of campaigns across HP’s on and off-device media network. This position is responsible for translating media plans into fully functional ad campaigns with precision and accuracy, ensuring seamless delivery and performance. A core component of this role includes owning and driving ad server and programmatic integrations, requiring deep expertise to autonomously lead custom implementations, troubleshoot complex issues, and enable the execution of advertiser campaigns to realize revenue goals.

You will work cross-functionally with stakeholders across teams (Sales, Client Solutions, Product, Data, Engineering) to develop efficient operational processes, all while demonstrating analytical rigor to evaluate campaign performance, generate actionable insights, and implement optimizations that drive measurable outcomes for advertisers.

This position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment, where you will serve as a trusted technical authority in Ad Operations and a key enabler of high-impact media solutions.

Key Responsibilities
Campaign Management

Execute and manage campaigns across HP’s on and off-device media network in collaboration with internal stakeholders

Translate media plans into accurately configured ad server campaigns across display, native, and video formats

Extremely detail oriented to ensure accuracy and efficacy of campaign implementation in the ad server

Apply yield management and best practices to maximize campaign and network performance

First responder to direct and programmatic campaign troubleshooting before routing for escalation

Deep understanding of HP products, offerings, and best practices to support campaign strategy

Hands on experience working with ad servers, such as AdButler and Kevel, and enterprise ad servers, including Google Ad Manager and SpringServe.

Reporting & Optimizations

Analyze campaign performance and develop actionable insights

Recommend optimizations to creative settings, audience targeting, and other tactics to exceed advertiser KPIs

Utilize analytics and reporting platforms (e.g. Adobe Analytics, Google Analytics, PowerBI) to track and validate success metrics for internal and external advertisers

Work collaboratively with data science to build reporting pipelines with ad server reporting APIs

Ad Server & Programmatic Integrations

Lead end-to-end ad server and programmatic integrations with demand partners, ensuring technical compatibility, scalability, and reliable campaign execution

Configure and validate programmatic workflows, including bid request and response flows

Proactively diagnose and resolve integration and delivery issues such as bid rejections, latency, and creative rendering problems

Technical Capabilities

Serve as subject‑matter expert in ad serving platforms including Google Ad Manager, SpringServe, Kevel, and AdButler.

Implement and QA ad tags, marketing pixels, and tracking technologies to ensure accurate delivery, measurement, and attribution

Cross‑functional Collaboration

Partner with internal cross‑functional teams; Sales, Business Development, Client Solutions, Project Management, Product, Engineering and Business Analytics to ensure alignment on campaign strategy and execution

Collaborate with Client Solutions to identify incremental opportunities for high‑performing campaigns

Provide feedback on ad server performance and limitations to inform product enhancements and roadmap prioritization

Required Qualifications

7+ years in Digital Media, with extensive focus in Ad Operations and Ad Serving; prior experience in Trading and Media Buying is strongly valued

Direct‑sold and programmatic advertising experience

Expert knowledge of digital media platforms (e.g. DSPs, SSPs, ad servers), industry terminology, and performance metrics (e.g. viewability, CTR, engagement, ROAS)

Hands‑on experience with open RTB programmatic integrations and advanced programmatic setups, including PMPs and curated deals

Proficiency with ad trafficking workflows and reporting/analytics tools

Problem Solver – ability to diagnose and resolve campaign delivery issues (e.g. ad serving errors, discrepancies, etc.)

Understanding of attribution methodologies and measurement limitations across channels & devices

Familiarity with data privacy, consent frameworks, and compliance (e.g. GDPR, CCPA, COPPA, consent signals)

Highly organized and keen attention to detail is a must

Advanced analytical skills to deliver reporting insights and draw data‑driven conclusions

Proactive and solution‑oriented

Ability to effectively multi‑task and prioritize work based on team objectives, account priority, and daily urgency

Thrives in a team environment and collaborates well with others

Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook)

Bachelor’s degree or equivalent experience

Preferred Qualifications

Experience in supporting enterprise‑level accounts (i.e. Fortune 100 with $MM budgets) is highly preferred

Media agency experience is a plus

Understanding of retail media, commerce media, CTV, OTT, and/or native advertising trends

About This Role
Reports to: Sr. Manager, BD & Strategic Ad Tech Partnerships

Department: HP Media Network

Growth Opportunity: Opportunity to play a pivotal role in shaping ad server integrations and driving campaign excellence enabling the growth and evolution of HP’s innovative monetization initiatives.

The on‑target earnings (OTE) range for this role is $133,950 to $210,300 USD annually with a 80%/20% (salary/incentive) mix. There are additional opportunities for pay in the form of bonuses and/or equity (applies to United States of America candidates only). Pay varies by work location, job‑related knowledge, skills, and experience.

Benefits

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending accountLife insurance

Generous time off policies

4-12 weeks fully paid parental leave based on tenure

13 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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In Summary: The Ad Operations Expert will play a critical role in supporting the execution and optimization of campaigns across HP’s on and off-device media network . This position is responsible for translating media plans into fully functional ad campaigns with precision and accuracy . The position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment .

En Español: Oportunidad El experto en operaciones publicitarias desempeñará un papel crítico para apoyar la ejecución y optimización de las campañas a través de HPs dentro y fuera de una red mediática. Un componente central de este papel incluye poseer y dirigir servidores publicitarios e integraciones programáticas, que requieren una profunda experiencia para liderar de forma autónoma implementaciones personalizadas, solucionar problemas complejos y permitir la ejecución de campañas de anunciantes para lograr objetivos de ingresos. Trabajará interfuncionalmente con las partes interesadas en los equipos (Ventas, Soluciones a Clientes, Producto, Datos, Ingeniería) para desarrollar procesos operativos eficientes, mientras demuestra el rigor analítico para evaluar el rendimiento de la campaña, generar conocimientos actuales y implementar optimizaciones que conducen resultados medibles para los anunciantes. Esta posición ofrece una oportunidad emocionante para contribuir a un negocio en rápido crecimiento dentro de un entorno orientado al desempeño acelerado, donde servirá como autoridad técnica confiable en Operaciones de Advertencia y un accionista clave de soluciones altamente puntuales. Adobe Analytics, Google Analytics, PowerBI) para realizar un seguimiento y validación de las métricas de éxito de los anunciantes internos y externos Trabajar en colaboración con la ciencia de datos para construir tuberías de informes con servidores publicitarios que informen APIs Ad Server & Programmatic Integrations Liderazgo del servidor de anuncios de extremo a extremo e integraciones programáticas con socios de demanda, asegurando compatibilidad técnica, escalabilidad e ejecución fiable de campañas Configurar y validar flujos de trabajo programáticos, incluidas solicitudes de oferta y flujos por respuesta Proactivamente diagnosticar y resolver problemas de integración y entrega como rechazos de ofertas, recortes de clientes y problemas de renderización creativa Capacidades técnicas Servir como experto especializado en plataformas publicitarias tales como Google Ad Manager, SpringServe, Kevel y AdButler. Implementar y mejorar el rendimiento de etiquetas de anuncios, píxeles de marketing y tecnologías de rastreo para garantizar la mediatividad, la precisión exacta y la atribución de productos Ejercicio de conocimientos adicionales Con una amplia experiencia en gestión de proyectos y soluciones digitales y servicios de administración de redes sociales (construcción de estratégicas, desarrollo de sistemas de medios de comunicación avanzados, creación de contenidos, análisis de información y tecnología); DSPs, SSPs, servidores de anuncios), terminología del sector y métricas de rendimiento (por ejemplo, visibilidad, CTR, compromiso, ROAS) Experiencia práctica con las integraciones programáticas abiertas en RTB y configuración programática avanzada, incluidos los PMP y acuerdos curados Proficiencia con flujos de trabajo sobre tráfico publicitario y herramientas de reporte/análisis Problem Solver capacidad para diagnosticar y resolver problemas de entrega de campañas (p. ej., errores en la presentación de anuncios, discrepancias, etc.) Comprensión de metodologías de atribución y limitaciones de medición a través de canales y dispositivos Familiarización con privacidad de datos, marcos de consentimiento y cumplimiento (por ej.: GDPR, CCPA, COPPA, señales). Gerente, BD & Departamento de Asociaciones Estratégicas de Publicidad Tecnológica: Oportunidades para el Crecimiento de la Red de Medios de HP: La oportunidad de desempeñar un papel fundamental en la configuración de las integraciones con los servidores publicitarios y impulsar la excelencia de la campaña que permita el crecimiento y evolución de las iniciativas innovadoras de monetización de HP. El rango de ganancias on-target (OTE) para este rol es de $133,950 a $210,300 USD anualmente con una mezcla del 80%/20% (salario/incentivo). Hay oportunidades adicionales de pago en forma de bonos y / o equidad (sólo se aplica a los candidatos de Estados Unidos de América).