About the Company
Provisions Group is a Franklin, TN-based IT professional services and staffing firm delivering technology consulting, managed services, and talent solutions to clients nationwide. Our team is made up of experienced technology professionals, solution engineers, and advisors who partner closely with organizations to solve real business challenges. We believe in building strong relationships, serving our community, and delivering results with integrity.
About the Role
Provisions Group is looking for a strategic and hands-on Marketing Manager to work with our Marketing Director to lead integrated marketing initiatives that drive brand awareness, audience engagement, demand generation, and business growth. This role is ideal for a marketer who can turn high-level strategy into execution across digital campaigns, content, events, webinars, podcasts, and demand generation initiatives. The right candidate is both strategic and operational - someone who can independently manage campaigns while collaborating cross-functionally across leadership, sales, recruiting, and external partners. This individual will play a key role in expanding Provisions Group's digital presence, supporting thought leadership initiatives, managing events and webinars, and helping scale marketing operations across the organization.
Responsibilities
- FULL-FUNNEL MARKETING STRATEGY & EXECUTION
- Develop, execute, and manage integrated full-funnel demand generation campaigns.
- Translate business objectives and growth strategies into actionable campaign plans.
- Analyze target audiences, customer needs, and market trends.
- MULTI-CHANNEL CAMPAIGN MANAGEMENT
- Plan and optimize campaigns across social media, email marketing, nurture campaigns, SEO-driven content, paid digital campaigns, webinars, podcasts, digital media, and lifecycle marketing initiatives.
- Ensure consistent messaging, positioning, and brand alignment across all channels.
- EVENTS, WEBINARS & THOUGHT LEADERSHIP
- Manage the planning, promotion, and execution of webinars, podcasts, virtual events, and in-person events.
- Develop rollout plans, promotional strategies, and post-event follow-up campaigns.
- Coordinate speakers, vendors, logistics, timelines, and campaign assets.
- Support thought leadership initiatives that strengthen brand visibility and industry presence.
- CUSTOMER JOURNEY & AUDIENCE ENGAGEMENT
- Develop and refine customer personas and audience segmentation strategies.
- Map customer journeys to identify engagement opportunities across key touchpoints.
- Leverage insights and performance data to improve campaign effectiveness.
- ANALYTICS & PERFORMANCE OPTIMIZATION
- Monitor, analyze, and report on campaign performance metrics.
- Provide actionable insights and optimization recommendations.
- Track marketing KPIs and continuously improve performance through testing and iteration.
- CROSS-FUNCTIONAL COLLABORATION & MARKETING OPERATIONS
- Collaborate with leadership, sales, recruiting, content, and external partners.
- Maintain marketing calendars, workflows, processes, and operational systems.
- Present campaign performance insights and recommendations.
- Stay current on marketing trends, tools, and best practices.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5-8 years of experience in marketing, growth marketing, demand generation, or related roles.
- Proven experience developing and executing full-funnel, multi-channel marketing campaigns.
- Strong understanding of digital marketing channels, customer journey mapping, and funnel optimization.
- Experience managing webinars, podcasts, virtual events, and/or in-person events.
- Proficiency with HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, or similar platforms.
- Strong project management and organizational skills.
- Excellent written, verbal, and presentation skills.
- Strong analytical and problem-solving abilities.
Preferred Skills
- Experience in B2B, technology, IT services, SaaS, staffing, healthcare consulting, startup, or agency environments.
- Familiarity with paid social, retargeting platforms, and digital advertising strategies.
- Experience with content development, SEO strategy, or thought leadership campaigns.
- Basic design, video editing, or content production experience.