Market Sales Specialist - Birmingham

Role Summary
The Market Sales Specialist (MSS) plays a vital role in driving sales and supporting customer growth in the assigned market. This position focuses on expanding sales and building customer relationships with car dealers and independent tire retailers.

The Market Sales Specialist reports to the Regional Sales Leader.

Core TireHub Commitments

Approachable –

If a company could smile, we would. Instead, we rely on our people to show it. We care about each other and our customers because we know business only gets done right when people respect each other and value relationships.

Adventurous –

What TireHub is set up to do is intentionally outrageous. So, we readily embrace challenges with the courage to introduce new ideas and the ambition to build something unique.

Relentless –

We tackle our work with energy. We deliver on our commitments with enthusiasm. And we don't give up until we get to the end.

Speedy –

Speed is the currency in the tire industry. When we commit to a job, we get the job done – and we do it fast.

Role Specifics

Achieve daily, weekly, and monthly sales targets for Car Dealers and Independent Tire Retailers within the assigned territory.

Build and maintain strong relationships with existing customers.

Prospect and develop new business opportunities within both Car Dealer and Program Dealer channels.

Training & Promotional Activities

Provide comprehensive training to car dealership and program dealer associates on product knowledge, manufacturer and shareholder programs, sales techniques, and tools.

Organize and lead sellout events, promotional activities, and training sessions.

Consultative Selling & Program Management

Utilize consultative selling techniques to understand customer needs and offer competitive, tailored solutions.

Manage and communicate manufacturer sales incentive programs to key decision-makers at Car Dealerships and Program Dealers to drive business.

Administrative & Operational Support

Ensure administrative compliance, including customer enrollment and accurate record‑keeping in CRM tools.

Collaborate with Product Assortment Managers to ensure optimal inventory levels in the local market.

Provide market support for TLC expansions and new market launches.

Effectively communicate with internal teams, including TLC staff, Pricing, Shareholder contacts, Operations, Credit, and Accounts Receivable.

Performance Metrics

Track performance based on sales results, customer activations, year‑over‑year growth, margin performance, and other key performance indicators (KPIs) as defined by the business.

Ensure personal adherence to TireHub policies, procedures, and guidelines.

Participate in ongoing training requirements through in‑class, in‑person, or computer‑based learning modules as assigned.

Complete other tasks assigned by VP of Sales, Director of Sales, Regional Sales Leader, or other senior leadership members as requested.

Approach challenges with energy and a sense of urgency.

Communicate effectively, delivering clear messaging to all audiences and owning the communication process.

Build collaborations and partnerships to meet shared objectives.

Focus on customer relationships, delivering customer‑centric solutions and maintaining promises.

Drive results by consistently achieving goals, holding teams accountable, and leveraging data for performance management.

Operate effectively in ambiguous situations and optimize work processes for continuous improvement.

Experience and Education

Bachelor’s degree in Sales/Marketing/Business or equivalent preferred.

3+ years of sales experience in the automotive or tire industry.

Required Knowledge, Skills, and Abilities

Strong ability to build and maintain relationships with Car Dealers and Program Dealers.

Skilled at identifying customer needs and offering competitive solutions to drive business growth.

Strong organizational skills, with attention to administrative compliance and accurate record‑keeping in CRM tools.

Excellent verbal, written, and presentation communication skills for interaction with internal teams and external customers.

Ability to troubleshoot issues related to sales, customer needs, or inventory challenges while working cross‑functionally.

Comfortable working in a fast‑paced environment with a variety of responsibilities.

Proficiency with Customer Relationship Management and Data Analysis tools (CRM, Microsoft Dynamics, Power BI).

Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

Deep understanding of TireHub’s mission, vision, and values, aligning daily operations with business goals.

A valid driver’s license with at least 2 years of driving experience required (3 years preferred; does not include learner’s permits).

Preferred Knowledge, Skills, and Abilities

Proven experience in achieving sales targets, preferably in the automotive or dealership industry.

In‑depth understanding of automotive products, manufacturer programs, and the ability to convey this knowledge to clients effectively.

Ability to deliver engaging and informative training to dealership and program dealer associates on products and sales techniques.

Experience working in a fast‑paced and dynamic environment, across car dealerships, corporate offices, and client sites.

Physical activity may be required during promotional events or training sessions, including setup of display materials.

Standard office duties, including use of computers and CRM systems for administrative tasks and reporting.

Must be able to travel up to 75% within assigned territory to meet with customers and conduct in‑person sales activities.

Licenses & Certifications

Driver's License.

TireHub will consider the employment of all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. TireHub maintains a drug‑free workplace in accordance with state and federal law.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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