Director, Strategic Employer Brand Programs

Director, Strategic Employer Brand Programs
This role architects how our mission and value proposition come to life across critical talent segments, connecting employer brand, workforce programs, and market strategy into a unified system that drives measurable outcomes at scale.

Reporting to the VP, Talent Acquisition, this role operates at the intersection of brand, talent strategy, and workforce outcomes, ensuring Navy Federal’s employer brand functions as a sustained, data‑driven system influencing attraction, engagement, and mobility across the enterprise.

Responsibilities

Develop and direct a multi‑segment employer brand strategy aligned to enterprise priorities that translates Navy Federal’s Employer Value Proposition (EVP) into targeted, scalable activation across priority talent markets

Ensure consistency, credibility, and differentiation across all candidate and employee touchpoints

Design and oversee a portfolio of campaigns aligned to critical hiring needs, workforce planning, and market dynamics, with clear segmentation, channel strategy, and performance expectations, executed in partnership with internal brand and comms partners

Create a unified framework that integrates talent acquisition programs into a cohesive brand and engagement ecosystem reinforcing enterprise talent outcomes

Establish a data‑driven approach to evaluating and optimizing job boards, sourcing channels, media investments, and employer brand vendors including clear performance benchmarks and reallocation strategies

Continuously evaluate performance and reallocate investments based on ROI and market intelligence; identify and scale emerging channels and partnerships

Partner across Talent Acquisition to implement executive‑level reporting, dashboards, and insights that connect brand and campaign activity to funnel metrics, cost efficiency, and quality of hire outcomes

Define and operationalize employer brand and campaign performance metric; drive data‑informed decision making and continuous optimization

Partner with Corporate Marketing, HR Business Partners, Strategic Workforce Planning, and Talent Acquisition; influence stakeholders on talent market positioning and investment strategy

Partner with TA Process and Quality Optimization team to ensure employer brand is consistently reflected across structured interview processes, candidate communications, and hiring experiences

Partner with risk teams and TA leadership to ensure employer brand strategies incorporate fraud‑awareness and candidate‑protection messaging into external brand channels where appropriate

Provide leadership, direction, prioritization, and feedback across direct reports and an interdisciplinary team to enable high‑quality creative execution aligned to enterprise brand standards

Cultivate a culture of ambassadorship and advocacy, where team members actively represent and amplify the employer brand internally and externally

Develop leadership capability within the team, enabling both strategic thinking and operational excellence

Foster an environment of psychological safety, ownership, and continuous learning; prioritize team health through intentional investment in upskilling, development, and career growth

Qualifications

10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes

Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community‑based hiring initiatives

Expert knowledge of employer brand strategy, recruitment marketing, and multi‑channel campaign development

Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities

Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience‑specific messaging and activation strategies

Significant experience leading senior creative or design professionals within brand or marketing organizations

Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs

Significant experience leading enterprise‑level initiatives and influencing cross‑functional stakeholders

Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance

Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes

Significant leadership experience, including building and developing high‑performing teams

Knowledgeable in modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools

Desired Qualifications

Significant experience operating within complex, large‑scale, or highly regulated organizations

Significant experience partnering with enterprise marketing and brand teams to align employer brand with broader organizational narratives

Knowledgeable in emerging trends across talent markets, digital platforms, and candidate behavior

Hours

Monday - Friday, 8:00AM - 4:30PM

Location

141 Security Drive, Winchester, VA 22602

Required Skills

Brand Management

Talent Acquisition and Recruitment

All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.

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