Global K-Pop Marketing & Label Strategy Lead

Universal Music Group is looking for a Vice President, Marketing & Label Strategy in New York. This role will be responsible for leading marketing initiatives, focusing on K-Pop and Korean music, while driving audience growth and artist development.
The ideal candidate will possess 8–10+ years of experience in music marketing and a deep understanding of Korean consumer trends. Bilingual proficiency in Korean and English is essential, along with significant expertise in the K-Pop industry.

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