COORDINATOR / DIGITAL MEDIA

Position Summary
The Digital Media Coordinator leads the day‑to‑day execution and continuous improvement of WCMU’s digital presence, ensuring a cohesive, audience‑centered experience across web, mobile, social, email, and emerging platforms. The coordinator manages the WCMU.org website, produces the monthly program guide, and creates visual and multimedia assets used across the organization, working under the supervision of the marketing manager and collaboratively with content, marketing, development, and programming teams.

Required Qualifications

Bachelor’s degree in digital media, communications, journalism, graphic design, web design, marketing, public relations, or a related field; or equivalent experience.

At least four years of professional experience, or education plus experience that demonstrates the requisite level.

Proficiency with modern content management systems (e.g., Brightspot/Grove, WordPress).

Demonstrated experience producing digital and print content, including graphics, layouts, infographics, logos, publications, flyers, banners, and multimedia assets.

Strong written, visual, and interpersonal communication skills; ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced, collaborative environment.

Working knowledge of Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Acrobat).

Preferred Qualifications

Two or more years of professional experience in digital media, web publishing, content design, or a related field.

Experience in a journalism or media environment.

Familiarity with audience engagement tools and email platforms (e.g., Constant Contact).

Experience supporting digital revenue initiatives, sponsorship placements, or underwriting.

Knowledge of analytics tools (e.g., Google Analytics 4) and ability to use insights for content and platform decisions.

Experience with motion, audio, or video editing tools such as Premiere Pro, After Effects, or Audition.

Awareness of accessibility standards (WCAG), inclusive design practices, and ethical considerations in digital publishing.

Experience using AI‑assisted tools for content creation, design, or workflow automation with an understanding of editorial integrity.

Duties and Responsibilities

Create, curate, edit, and publish content across WCMU’s digital platforms (website, mobile app, email newsletters, social media).

Design, produce, and distribute The Guide, WCMU’s monthly print and digital program guide.

Develop graphics, infographics, logos, publications, flyers, banners, and multimedia assets.

Collaborate with content producers and station staff to enhance storytelling through visuals and accessible formatting.

Maintain and evolve the website structure and presentation to align with audience needs and organizational goals.

Apply audience data, performance metrics, and platform insights to inform content prioritization and digital strategy.

Maintain consistent brand standards across digital and printed materials in collaboration with marketing staff.

Coordinate digital sponsorship placements, ensuring accuracy, compliance, and seamless editorial integration.

Support station events, fundraising, and engagement initiatives via digital promotion and content development.

Monitor industry trends, best practices, and emerging technologies, sharing insights with the team.

Pursue ongoing professional development to maintain technical skills and industry awareness.

Location
Mount Pleasant, MI

Classification
Full‑time, hourly, $19.00–$25.00 per hour (Regular, Position Type: 12 months, Weekly Schedule: Mon‑Fri 8:00 a.m.–5:00 p.m., weekends and evenings as needed).

EEO Statement
Central Michigan University is an Equal Opportunity Employer and employee applicant resource. CMU does not discriminate on the basis of age, color, disability, ethnicity, familial status, gender or gender orientation, gender identity, genetic information, height, marital status, nationality, pregnancy, veteran status, or other protected characteristics. CMU complies with Title IX of the Education Amendments of 1972, ensuring no discrimination in admission or employment activities.

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