Paid Media Specialist

Job Description
David Weekley Homes is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters.

What You’ll Do
Coordinate day‑to‑day management of Paid Media efforts, including:

Paid Social Media Marketing

Display/Video Advertising

SEM/Paid Search campaigns

Direct Mail

Paid Email Marketing Campaigns

Digital Marketing

Collaborate with internal customers and vendors to develop and implement proven media strategies

Facilitate communications with our internal team members and vendors

Track, report, and analyze website analytics, marketing initiatives, and campaigns

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media efforts

Coordinate with 3rd party and other sites in which we syndicate home listings

Conduct vendor research for digital marketing and analytics tools

Support SEO efforts, working with the development team to ensure SEO best practices are properly implemented and with editorial and marketing teams to drive SEO in content creation and programming

Qualifications

2-4 years marketing experience within an agency or internal marketing department

Experience managing projects and campaigns and effectively communicating with internal or external clients/customers

Advanced knowledge of Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, and Microsoft Excel

Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools is a plus

Solid understanding of performance marketing, conversion, and online customer acquisition

Up‑to‑date with the latest trends & best practices in social ads, display advertising, SEO/SEM, and other paid media tactics

Bachelor’s degree in Computer Science, Marketing, or General Business

Ideal Candidate Will Also Possess

Strong problem‑solving abilities and creative thinking

Excellent communication skills

High level of curiosity and in‑depth research capability

Ability to analyze data, draw conclusions, and recommend actions

High level of creativity

Customer‑oriented attitude with a strong sense of urgency and consistent follow‑up

Ability to accept constructive criticism

Willingness to research and learn new technology

Work Location
Based out of our Houston headquarters near I‑10 Katy Freeway and 610 West Loop N Fwy.

Benefits

Health Insurance – Medical, Dental and Vision

401(k) and discretionary 8% match

Employee Stock Ownership Plan

Profit Sharing

Vacation, Paid Holidays, plus PTO

New Home Discount for Team Member and Family

College Scholarship Program

Community Outreach

Sabbaticals

And more!

David Weekley Homes is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to any status protected by state or federal law.

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