WordPress & Local SEO Specialist

Benefits

401(k)

401(k) matching

Competitive salary

Free uniforms

Opportunity for advancement

Paid time off

Training & development

Made in the Shade is a leading window treatment franchise with more than 150 locally owned locations across the United States and Canada. Our franchise owners specialize in custom blinds, shades, shutters, drapery, and motorized window treatment solutions, delivering professional design consultations and installation services directly to homeowners in their local communities.

As our franchise network continues to grow, our Home Office team provides the marketing, website, technology, and operational support our owners need to succeed. We manage a large portfolio of local franchise websites and digital marketing systems designed to help each location grow in its market.

Made in the Shade is hiring a full-time, in-office

WordPress & Local SEO Specialist

to manage, maintain, and optimize 150+ local franchise websites built in WordPress. This role is based at our San Antonio Home Office and requires working on-site Monday through Friday from 9:00 AM to 5:00 PM.

This is not a remote, freelance, hybrid, or contract position. Applicants must be able to work in our San Antonio office Monday through Friday from 9:00 AM to 5:00 PM.

About The Role
Our websites are built using established WordPress templates and theme builders, primarily Kadence and Divi. This role is not focused on building custom websites from scratch every day. Instead, it requires someone who can manage websites at scale, improve local SEO performance, troubleshoot issues, update pages, optimize content structure, and help maintain a consistent, high-quality web presence across many local markets.

The ideal candidate is comfortable working inside WordPress, understands local SEO best practices, can troubleshoot technical website issues, and enjoys improving systems that support many locations at once.

Responsibilities

Build, update, and maintain WordPress websites using Kadence, Divi, and existing website templates

Manage and optimize a portfolio of 150+ local franchise websites

Implement Local SEO strategies for individual markets and location-based websites

Optimize website pages for local search visibility, including page titles, meta descriptions, headings, internal links, image optimization, and location-based content

Improve website performance, page speed, mobile usability, and Core Web Vitals

Maintain website structure and content consistency across multiple franchise locations

Implement and maintain schema markup and other technical SEO best practices

Monitor website health, plugin updates, theme updates, security items, broken links, redirects, and technical issues

Troubleshoot WordPress issues and provide technical support to the marketing team as needed

Collaborate with marketing and leadership on website improvements, SEO initiatives, landing pages, and digital growth projects

Recommend improvements to help franchise locations improve local visibility and lead generation

Use SEO tools, analytics, and reporting data to identify opportunities and track performance

Qualifications

3–5 years of professional WordPress experience

Strong working knowledge of Local SEO and on‑page SEO

Experience using WordPress theme builders such as Kadence, Divi, Elementor, or similar tools

Understanding of technical SEO, schema markup, redirects, site structure, page speed, and mobile optimization

Experience managing multiple websites, location pages, franchise websites, or multi‑location SEO campaigns preferred

Comfortable working with plugins, updates, templates, forms, tracking scripts, and website troubleshooting

Basic understanding of HTML, CSS, and how to make front‑end website updates inside WordPress

Ability to manage multiple projects, prioritize requests, and stay organized

Strong communication skills and the ability to explain website or SEO issues clearly

Must be able to work in‑office in San Antonio, TX, Monday through Friday from 9:00 AM to 5:00 PM

Preferred Experience

Experience with franchise, multi‑location, or service‑area business websites

Experience with Google Business Profiles and local search ranking factors

Experience with GA4, Google Search Console, SEMrush, Ahrefs, or similar SEO tools

Experience with website speed optimization and Core Web Vitals

Experience with WordPress hosting platforms such as WP Engine

Experience creating or optimizing landing pages for lead generation

Familiarity with tracking forms, phone calls, UTMs, pixels, and conversion tracking

What Makes Someone Successful in This Role
The right person is detail‑oriented, dependable, and comfortable managing a large number of websites without getting overwhelmed. They do not need to be a custom app developer, but they do need to know WordPress well, understand how SEO impacts local lead generation, and be able to solve problems without needing every step explained.

This role is best for someone who enjoys improving existing websites, building repeatable systems, and helping local businesses grow through better digital visibility.

Important Requirement
This is a full‑time, in‑office position based in San Antonio, TX. Applicants must be able to work on‑site Monday through Friday from 9:00 AM to 5:00 PM. Remote applicants, freelance applicants, hybrid applicants, and agencies will not be considered.

This franchise is independently owned and operated. All employment applications are reviewed by the local franchise location, and all hiring decisions are made by its management team. The Home Office does not participate in hiring decisions. Please direct all employment‑related inquiries to the local franchise.

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