Sr. Manager Digital Campaigns

Summary
The Senior Manager of Digital Campaigns will lead the design, planning, execution, and measurement of integrated, multi-channel digital marketing campaigns for practice groups within the Disputes vertical, supporting brand awareness, demand generation, and business development initiatives. Serving as an internal consultant, this individual will advise the team on strategies that best enable them to achieve their business goals, capture relevant data, and clearly translate campaign results for a variety of internal stakeholders.

Working in collaboration with the Director of Digital Campaigns, this role will serve as a strategist promoting the firm’s content on its external, global digital channels, developing creative ways to engage target audiences online and producing compelling content campaigns that align with the firm’s brand identity, values, and tone of voice. The Senior Manager will also lead the development of digital syndication strategies for Disputes attorneys to enhance their online presence and support business development.

Location
This position can sit in any U.S. office and offers a hybrid work schedule.

Responsibilities

Collaborate with Disputes vertical marketing and business development teams, attorneys, and cross functional teams including communications, events, HR, and client development to drive impactful campaigns

Perform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and business requirements

Manage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaigns

Define key performance indicators, implement measurement and analytics methods, and provide data driven insights and recommendations to senior leadership and stakeholders

Optimize campaigns in flight, redirecting investment in channels and activities that drive the most impact

Review and analyze client feedback to inform future campaign strategy

Provide input on existing processes and technology platforms and collaborate with IT on recommendations for automation, connectivity, and data insights

Lead efforts to maintain playbooks and communicate best practices to consistently improve campaign results

Stay current on industry trends, emerging technologies, and best practices in digital marketing with a focus on the disputes market

Desired Skills

Five or more years of experience designing and delivering integrated, multi-channel marketing campaigns that drive business results

Experience working within a complex, matrixed, legal or professional services organization preferred

Experience creating and promoting compelling content such as articles, social media content, infographics, podcasts, and video tailored to business priorities

Demonstrated experience designing and executing an integrated strategy while working with peers across brand strategy, media relations, digital, social, search, events, and internal communications

Experience managing budgets and optimizing outcomes based on campaign results

Excellent communication skills including the ability to present and express ideas clearly and persuasively

Knowledge of best in class marketing technology platforms and tools including digital advertising, CRM, marketing automation, content management, and analytics

Strong data and analytical mindset with the ability to set, measure, and report on key performance indicators

Ability to coordinate multiple projects and set clear priorities in a fast paced environment

Education

Minimum: Bachelor's degree in Business Administration, Marketing, Communications, or similar field

Preferred: Master's degree in Business Administration, Marketing, Communications, or similar field

Experience

10 or more years of marketing and communications experience

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