Brand Manager

Brand Manager , you will lead and execute key brand and growth initiatives across PR, partnerships, influencer marketing, campaigns, paid media, and trade activation. Beyond execution, you’ll also help build the systems and processes that enable the wider team to operate more effectively as the business scales.

You will work closely with the existing Marketing Manager in the New York office and collaborate directly with leadership in Switzerland, as well as external agencies, creators, athletes, retail partners, and media contacts across the U.S. This role has a direct reporting line to the Global Marketing Lead based at HQ in Zurich.

Responsibilities

Lead and execute marketing campaigns across digital, retail, and experiential channels

Manage press outreach and media relations to grow brand visibility and cultural relevance

Develop and manage brand partnerships and strategic collaborations

Build and scale affiliate marketing programs

Support trade marketing initiatives with retail and distribution partners

Manage creator, influencer, and athlete relationships, including sponsorship coordination

Oversee UGC production pipelines and creator content execution

Plan and execute events, activations, and sampling opportunities

Track campaign performance and provide actionable reporting and insightsOwn and manage marketing budgets across channels and initiatives

Build scalable workflows, systems, and operational processes that improve team effectiveness

Support athlete and sponsorship initiatives

Requirements / Qualifications

2-4 years of experience in marketing, brand management or related fields

Experience with consumer or retail brands, sports nutrition, beverage, lifestyle, and or adjacent categories

Proven ability to manage multiple projects and stakeholders simultaneously

Experience working with creators, influencers, media, agencies, and brand partners

Comfortable operating in a fast-paced, entrepreneurial environment

Comfortable working independently with a self-starter mentality, supporting the expansion push of a Swiss consumer brand in USA

Strong organizational and execution capabilities

Experience managing budgets and evaluating marketing performance metrics

Based in or willing to relocate to New York

German language skills a plus, not required

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