Marketing Campaign Specialist

Job Description
At JR Automation, we’re on a journey to be the most trusted, collaborative, and innovative partner to our customers. Our talented global team delivers automation solutions that transform our customers’ business. If you’re a savvy marketer who’s customer‑focused, excels at crafting a great story and wants to be part of a dynamic team committed to making a difference, then we want you on our team!

Location & Work Arrangement
NOTE:

This is an onsite, hybrid position offering the team member an on‑site office in Holland, Michigan two to three days per week and remote work two to three days per week. Relocation would be a requirement for non‑West Michigan candidates.

What You’ll Do

Manage the development and execution of creative campaigns to help JR Automation achieve sales and profitability goals.

Understand our customers’ journey and craft campaigns, content, and sales resources to help drive sales growth.

Create sales‑driven content utilizing a variety of marketing channels including social media, thought leadership blog, case studies, brochures/sell sheets, videos, tradeshows, and more.

Identify buyer personas and act as a strong link between Marketing and Sales teams.

Ensure brand language aligns with market expectations and is consistent across all forms of marketing communication.

Participate in the creation, management, and execution of the company’s content strategy.

Write, edit, and oversee production of digital content assets, working with the marketing and engineering teams and external suppliers.

Identify areas of process improvement and design ways to create efficiencies in those processes.

This list of responsibilities is not inclusive; however, it is intended to be a guideline for activities.

What You’ll Bring

Degree in marketing, journalism, communications, business or related field or equivalent work experience.

Five or more years of experience in a marketing, sales, or communications role in a B2B or agency organization.

Experience creating marketing campaigns and selling tools that drive business revenue growth.

Analytical mindset to manage the campaign budget, and report campaign performance to spark continuous improvements.

Creativity and ideas to drive innovation.

Skills You’ll Have

Strong written and communication skills, including an aptitude for understanding technical concepts and synthesizing them into meaningful marketing materials.

Capable of creating big ideas and creative strategies that are linked to business priorities and sales goals.

Ability to effectively manage multiple projects with cross‑functional teams.

Ability to capture and report data‑driven performance results from marketing campaigns.

Ability to tell stories that resonate with target audiences.

Experience working with Salesforce is a strong plus.

Experience working with Canva, Adobe Suite, or other design tools is a plus.

Effective at providing direction to, working with, and managing outside creative resource partners.

Strong budget management skills when working with outside vendors.

Self‑starter willing to track down information, vendors, and subject‑matter‑experts to deliver results.

Enthusiasm for innovation, collaboration, and having fun at work.

Willingness to travel to occasional events and/or tradeshows.

What We Offer

Paid holidays and generous paid time off

A supportive work environment built on collaboration, teamwork, and success in all aspects of your life

Life insurance plan at no charge to the employee

Annual Bonus Plan

401(k) plan with company match

Health, dental, life, vision, pet insurance and more as part of the global Hitachi group of companies

Company Overview
At JR Automation, a Hitachi Group Company, our talented teams leverage the latest technologies, innovative thinking, and decades of experience to provide our global customers with world‑class automation equipment. We transform processes and optimize operations with the solutions we design, build, program and deploy for nearly every industry. Our people are the heart of our operations, and we believe unique skills and capabilities enable us to grow, collaborate and evolve.

Equal Opportunity Employer
Females / Minorities / Protected Veterans / Individuals With Disabilities.

Accommodation Request
If you need a reasonable accommodation to apply for a job at JR Automation, please send the nature of request and contact information to

[email protected] . Queries other than accommodation requests will not be responded to.

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