Marketing Manager

Description

The Marketing Manager will support the development and execution of strategic marketing initiatives to drive company growth, product commercialization, and brand positioning within the biotech/medical device marketplace. This role is responsible for executing marketing programs across product marketing, digital campaigns, and demand generation while collaborating cross-functionally with Sales, R&D, Clinical, Regulatory, and leadership teams.

Essential Duties And Responsibilities
Strategic Marketing Leadership

Develop and execute integrated marketing strategies aligned with business objectives

Build annual marketing plans, budgets, and KPIs

Identify market opportunities and competitive positioning strategies

Drive brand awareness and corporate positioning

Product & Commercial Marketing

Lead go-to-market and commercialization strategies

Develop product positioning and messagingSupport product launches and lifecycle marketing

Translate scientific and technical data into customer-facing value propositions

Digital & Demand Generation

Oversee digital marketing strategy including:

Website optimization

SEO/SEM

Email campaigns

Social media

Marketing automation

Drive lead generation and pipeline growth initiatives

Monitor campaign performance and ROI

Market Intelligence

Conduct:

Competitive analysis

Market research

Customer insights

Industry trend monitoring

Provide commercial intelligence to executive leadership

Cross-Functional Collaboration

Partner with:

Sales

Clinical

Regulatory

Medical Affairs

Product Development

Ensure marketing materials meet regulatory and compliance requirements

Team Leadership

Build and lead internal marketing team and external agencies

Mentor and develop marketing talent

Manage vendors and agency relationships

Qualifications
Education

Bachelor’s degree in Marketing, Business, Life Sciences, or related field required

MBA preferred

Experience

4 – 7+ years of progressive marketing experience

3 – 5+ years in biotech, medical device, diagnostics, or life sciences preferred

Experience with commercialization and product launches strongly preferredExperience managing marketing budgets and teams

Knowledge, Skills & Abilities

Strategic marketing planning

Product marketing and positioning

Scientific/technical communication

Digital marketing and analytics

CRM and marketing automation platforms

Strong executive communication and presentation skills

Ability to work in fast-paced, growth-oriented environments

Preferred Experience (Biotech-Specific)

Biotech, diagnostics, molecular testing, or medical device experience

Experience marketing regulated products

Knowledge of FDA and promotional compliance considerations

B2B healthcare and physician/lab marketing experience

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