Outreach and Communications Manager

Outreach and Communication Manager Wanted
At Rock Creek, we believe in empowering individuals to live fulfilling and independent lives. We provide comprehensive support services to individuals with intellectual, developmental disabilities and co-occurring disorders, fostering their growth, independence, and happiness. We’re not just a team – we’re a family driven by love, compassion, and the unwavering belief that everyone deserves a life filled with purpose and joy.

Your Mission:

The Communications & Outreach Manager manages Rock Creek Foundation and CCRN’s digital platforms, media relations, brand identity, and content strategy. This role drives awareness of our work, deepens community engagement, and amplifies the voices of those we serve. You will oversee our digital footprint, create compelling content across channels, and ensure consistent messaging and branding. Working closely with the Director of Fundraising and Development, you will support fundraising initiatives, donor engagement, and community outreach. Your stewardship positions Rock Creek as a trusted voice in the field while reflecting our values and impact.

Digital Strategy & Social Media

Develop and execute a data‑driven social media and digital engagement strategy that increases brand awareness, strengthens community relationships, and supports organizational goals.

Plan, create, and manage engaging content across key platforms including Instagram, LinkedIn, TikTok and Facebook, ensuring alignment with brand voice and visual identity.

Monitor channels, respond to comments and messages, and foster meaningful online engagement.

Track, analyze, and report on digital performance metrics, using insights to refine strategies and improve reach and engagement.

Stay current on emerging trends, tools, and best practices to maintain a dynamic digital presence.

Website & Online Presence

Maintain and enhance online presence to ensure accurate, accessible, and mission‑driven information across digital platforms.

Manage and regularly update website content to reflect current programs, initiatives, and priorities.

Conduct periodic website audits and coordinate significant updates or redesign efforts with external consultants.

Optimize nonprofit listings and profiles (e.g., Google Business, GuideStar, Charity Navigator) to strengthen credibility and discoverability.

Implement SEO best practices to improve search visibility and drive engagement.

Ensure consistent and compelling visual communications across all materials.

Uphold brand guidelines across digital and print communications.

Design basic graphics, flyers, and digital assets using Canva, collaborating with program teams for program‑specific materials.

Produce multimedia content including videos, infographics, and testimonials to strengthen storytelling and campaign impact.

Media Relations & Public Engagement

Build and maintain relationships with media outlets to increase visibility and position the organization as a trusted voice.

Identify and cultivate relationships with journalists and media organizations relevant to our work.

Draft and distribute press releases, media pitches, and op‑eds highlighting outcomes, milestones, and thought leadership.

Coordinate media interviews and serve as the primary liaison with journalists.

Gather and develop compelling stories and impact narratives from staff, participants, and partners.

Outreach

Develop and implement outreach strategies that increase awareness of programs and services within the community.

Build and maintain relationships with community organizations, advocacy groups, and local partners to expand collaboration opportunities.

Represent Rock Creek at community meetings, events, conferences, and partner gatherings.

Identify opportunities for partnerships, speaking engagements, and presentations that elevate our mission.

Coordinate outreach efforts that support program recruitment, community engagement, and awareness initiatives.

Work with program staff to communicate updates and success stories to stakeholders.

Support outreach activities related to events, campaigns, and special initiatives.

Email Marketing & Content Strategy

Develop targeted email communications that inform, engage, and inspire supporters, donors, and stakeholders.

Manage the monthly email newsletter through Neon, developing engaging content and calls to action.

Collaborate with program staff to source timely updates, stories, and announcements.

Utilize platforms to collect and curate photos, testimonials, and storytelling assets.

Manage all staff email announcements and Town Hall communications.

Curate and send CEO/President messages and updates to staff.

Strategic Collaboration & Campaign Support

Partner across departments to align communications with fundraising, partnerships, and community engagement efforts.

Collaborate with the Director of Fundraising and Development to support donor engagement, campaigns, and advocacy initiatives.

Lead promotional efforts for events, campaigns, and community programs through coordinated communication strategies.

Provide regular communications and digital engagement reports to leadership highlighting metrics, insights, and growth opportunities.

What We Require

2–4 years of experience in communications, nonprofit marketing, journalism, or related fields.

Excellent writing, editing, and storytelling skills across formats and platforms.

Experience managing organizational social media accounts with a strategic voice.

Familiarity with digital platforms including Canva, Neon, Meta Business Suite, and Mailchimp or similar tools.

Ability to independently gather stories from staff and program teams.

Strong project management skills and ability to work collaboratively and cross‑functionally.

Commitment to disability rights, mental health advocacy, and inclusive communications.

Bonus Points

Bilingual (Spanish/English preferred).

Experience with MemoryFox or similar story‑gathering platforms.

Basic photo, video, or audio editing skills.

Understanding of nonprofit development or fundraising communications.

Desire to understand the Maryland disability and mental health nonprofit landscape.

What We Offer

Schedule: Monday to Friday, 9 AM – 5 PM.

Salary Rate Range: $70 K – $80 K.

Robust Retirement Plan – 403(b) with company match.

Health Coverage – Comprehensive medical, dental, and vision insurance.

Generous paid time off and parental leave.

Birthday off each year.

Ongoing training and career advancement opportunities.

Inclusive workplace culture.

Tuition reimbursement.

Employee assistance program.

Annual wellness initiatives and access to wellness apps.

Recognition & rewards programs.

Exclusive employee discounts.

Comprehensive insurance (life, AD&D, short‑ and long‑term disability, optional legal and pet insurance, ancillary plans).

Flexible spending account for healthcare and dependent care.

We understand that no candidate is perfectly qualified for any job, and we believe that diversity of background and experience makes for better problem‑solving and collaboration. A positive attitude, passion for impact, and a personal desire to help individuals heal, recover, and thrive are essential.

Rock Creek Foundation is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, or disability status. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of this job. Rock Creek Foundation participates in E‑Verify.

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