Social Media Coordinator

We are seeking a highly experienced growth leader to scale a fast-growing

direct-to-consumer eCommerce brand , launching on Amazon with an initial focus on teeth whitening and expanding into additional products and marketplaces.

This is a senior, performance-driven role for someone who thrives in

direct-response consumer marketing , understands how to scale paid media, and can build engaged communities that drive revenue.

What Makes This Role Unique

You’ll help launch and scale a DTC brand from the ground up

You’ll own paid media performance and community growth end-to-end

You’ll work with a meaningful marketing budget and be accountable for results

You’ll expand into new channels like Pinterest and YouTube as the brand grows

What You’ll Own
DTC / Consumer Growth

Full ownership of paid acquisition across Meta Ads Manager and TikTok

Management and scaling of a significant monthly ad budget with clear ROAS and CAC targets

Creative strategy: ideation, scripting, and direction of high-performing short-form content

Execution of TikTok Shop and TikTok Affiliate Program strategies

Driving Amazon demand through paid social and external traffic strategies

Channel Expansion & Influencer Support

Assist in managing and scaling influencer partnerships beyond TikTok (Instagram, YouTube, etc.)

Support development and execution of Pinterest Ads strategy

Contribute to testing and scaling YouTube as a paid and organic acquisition channel

Community & Owned Audience Growth

Build, launch, and scale high-engagement Facebook Groups

Develop community strategies that drive retention, loyalty, and repeat purchases

Turn customers into active brand advocates and content creators

What You Bring (Must-Have Experience)

3+ years of paid social experience, with deep expertise in Meta Ads Manager

Proven success managing and scaling large ad budgets

Hands‑on experience with TikTok Ads, including Shop + Affiliate ecosystems

Demonstrated ability to build and grow Facebook Groups or owned communities

Strong content instincts – you know what converts and how to scale it

Analytical mindset with a track record of improving CAC, ROAS, and LTV

Nice to Have

Experience with Pinterest Ads and/or YouTube growth strategies

Experience managing or collaborating with influencers/creators

Experience in eCommerce, Amazon, or high-growth DTC brands

Familiarity with attribution challenges and blended metrics (MER, incrementality)

What This Role Is NOT

Not entry‑level or coordinator‑level

Not a purely organic or "posting content" role

Not siloed – this role owns growth outcomes across channels

Who You Are
You are a

performance-driven marketer

who understands how to acquire customers profitably and scale what works.

You’re comfortable owning a budget, making decisions, and being accountable for growth.

You think like an operator – not just a marketer – and are excited to help build something from the ground up.

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