CRM & Engagement Marketing Manager (f/m/d)

Let's win together. As a

CRM & Engagement Marketing Manager (f/m/d) , you will define and execute our overall engagement and lifecycle marketing strategy across B2B and B2C health and lifestyle products. You will design end-to-end user journeys and campaigns that deepen relationships, maximize retention, and turn users into advocates, combining strategic ownership with strong hands‑on execution across email, push, in‑app, and web. You will also lead partner alignments and co‑develop engagement programs with external stakeholders, acting as a key connector between Temedica and its ecosystem.

Data‑driven decision‑making, AI‑powered tooling, and cross‑functional collaboration are at the heart of how you work.

Maternity‑cover (12‑18 month)

Your Role with us Engagement Strategy & Journeys

Develop and own the

engagement and lifecycle strategy

for B2B and B2C products, defining goals, KPIs, and roadmaps with product and commercial teams.

Map and design end‑to‑end

user journeys

across digital touchpoints, from onboarding to advocacy, and continuously evolve them based on data and insights.

Lead

partner strategy development and alignment workshops , co‑creating engagement programs and best practices with external partners and agencies.

Lifecycle & CRM Campaign Management

Plan, set up, and execute

CRM campaigns

across email, push, and in‑app channels, including onboarding, activation, re‑engagement, and win‑back journeys.

Segment audiences and apply personalization tactics for both B2C and B2B user groups.

Maintain the campaign calendar and ensure execution is aligned with strategic priorities.

Content, Community & Automation

Create and manage content across

all channels

(CRM, social media, website, in‑app), ensuring a consistent tone of voice in German and English.

Use AI and automation tools to scale personalization and content creation efficiently.

Data, Reporting & Optimization

Monitor engagement KPIs (activation, retention, NPS, churn, CLV), build dashboards, and run A/B tests to continuously improve journeys and campaigns.

Conduct cohort and funnel analysis to identify drop‑offs and opportunities.

Stakeholder Management, Tooling & Compliance

Act as the internal

engagement consultant and knowledge hub , partnering with customer success, product, and sales to drive adoption and retention.

Lead

external partner alignments and workshops , providing frameworks and enablement materials to embed engagement best practices across the ecosystem.

Own and optimize the

CRM, CDP and engagement tech stack , also in collaboration with the product, engineering and data team (e.g. HubSpot, Customer.io, etc.) and ensure GDPR compliance across all activities.

What you bring to the table
Must‑Have

4–6 years of experience in

engagement, lifecycle, retention, or CRM marketing

in digital health, consumer apps, or SaaS, with a proven track record across multiple channels.

Hands‑on experience with CRM and lifecycle platforms (e.g. HubSpot, Customer.io, Brevo, Salesforce) and familiarity with automation, personalization, and AI‑powered tools.

Strong skills in

copywriting and content creation

in

German and English , with the ability to write empathetic, impactful text across channels.

Confident in

external partner management , including leading alignment workshops, co‑developing programs, and consulting stakeholders on engagement best practices.

Strong analytical mindset with the ability to translate data and funnel insights into strategy and concrete actions.

Data‑driven, structured and detail‑oriented way of working.

Nice‑to‑Have

Experience in healthtech, pharma, or lifestyle industries.

Familiarity with gamification, loyalty, community programs, or behavioral science.

Technical fluency in APIs, integrations, HTML/CSS for email, or advanced AI use cases.

Benefits

150€ monthly subsidiary : For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options such as

internet at home ,

BahnCard ,

public transport ,

Kindergarten subsidy ,

paid time‑off , or even your

dream workation .

Company pension scheme

offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits.

Hybrid‑work policy : Work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here.

Company off‑sites and kick‑offs : These events allow you to share knowledge and gather a better understanding of how to successfully reach our goals.

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