TikTok & Instagram Reels Strategist | The Points Guy

This role requires a hybrid schedule and will be based in our NYC office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

What You’ll Do

The strategy behind TPG’s TikTok and Reels presence: what we make, why we make it and how it evolves

Collaboration with creators and on‑camera talent — you write the brief and set the strategic direction; they execute

A forward‑looking content calendar that connects platform moments, trends and TPG’s editorial priorities

Clear, usable briefs that translate strategy into something a creator can execute without guesswork

Ongoing read of the algorithm: what’s being rewarded, what’s losing steam and what that means for us

Performance analysis that goes beyond surface metrics to actual decisions: what to scale, what to fix, what to stop

A test‑and‑learn pipeline: formats, hooks, structures; with real takeaways

Tight integration with editorial: spotting what in our pipeline should become short‑form, and how to make it platform‑native

Competitive awareness: what others in the space are doing and where there’s room for TPG to stand apart

A clear POV on social SEO: how our content shows up in search, not just in‑feed

What We’re Looking For

3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher

A track record of turning trends and algorithm signals into actual content decisions that perform

Comfort with data, not just pulling metrics, but translating them into a clear point of view

Experience running a content calendar in a fast‑moving environment

Strong writing. Your briefs are sharp, your thinking is clear and your recommendations hold up

Genuine familiarity with points, miles, and travel rewards culture

Understanding of how social ties to audience growth and revenue, not just engagement

Experience working within compliance or editorial guidelines for financial or regulated content

Nice To Haves

Editing skills (CapCut, Premiere or similar). You don’t need to be the creator, but you can step in when needed

Experience working in a strategist + creator model

Background in travel, personal finance, affiliate, or performance‑driven content

Success in This Role Looks Like
Success in this role looks like a short‑form presence that feels intentional, not reactive. The content consistently shows up in the right moments: early to trends, aligned with platform behavior and clearly connected to TPG’s editorial priorities.

There’s a strong, recognizable point of view across TikTok and Reels, with formats and storytelling approaches that are distinctly “ours,” not interchangeable with competitors. You can point to what’s working, why it’s working and how that insight is shaping what comes next.

Just as important, success shows up in how decisions get made. The content calendar is proactive and grounded in strategy, briefs are clear enough to unlock better creative and performance reporting leads to real changes: scaling what resonates, refining what’s close and cutting what doesn’t. Over time, this role builds something the algorithm can’t replicate: a recognizable presence that earns attention because it’s genuinely useful, not just timely.

Compensation

Total Cash Compensation Range: $68,000 – $105,000 per year

New York City Total Cash Compensation Range: $68,000 – $105,000 per year

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long‑Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): 20 days for a full calendar year, increasing to 25 days after five years of service

Equal Opportunity Employer
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked here.

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