Digital Advertising Brand Manager

Position Overview

At Uniquely Digital, we help ambitious brands drive real performance through digital media on the channels that matter, including Google, Meta, Pinterest, TikTok, YouTube, CTV, Email and emerging platforms. We pair sharp strategy with disciplined execution to turn client goals into measurable results. We are hiring a Brand Manager to lead account strategy, own client relationships, and drive performance across a portfolio of brands.
Key Responsibilities

Strategy and Planning

Design the digital media strategy for each account against client goals and objectives
Translate business goals into channel selection, budget allocation, audience strategy, and consumer journey mapping
Build campaign briefs from client offers, brand guidelines, and creative direction
Direct execution through the media execution team and supporting roles. The Brand Manager architects the plan, the execution team builds and runs it
Maintain command of platform principles and mechanics across Google, Meta, and emerging channels, enough to design strategy and direct execution with authority
Stay ahead of platform changes and evolve account strategy to match
Client Relationship and Success

Serve as the primary strategic point of contact and trusted advisor for assigned clients
Build deep understanding of each client's business, goals, challenges, and growth opportunities
Develop long‑term relationships with key stakeholders and decision makers
Client Success and Retention

Proactively monitor client health and satisfaction
Lead business reviews and strategic planning sessions
Ensure clients understand campaign performance, ROI, and business impact
Identify retention risks early and build action plans before concerns escalated
Drive client renewals and long‑term partnerships
Performance Management and Optimization

Own account performance against client goals and revise strategy when targets are not being met
Provide final review and approval on optimization recommendations rolling up from analysts and the media execution team
Set and maintain the optimization cadence based on best practices for each channel
Translate campaign data into meaningful business insights and client‑facing wins
Growth and Expansion

Identify opportunities to expand services and increase account value
Recommend additional solutions based on client needs and performance opportunities
Collaborate with agency leadership on account growth strategies
Contribute to agency revenue retention and expansion goals
Brand Stewardship and Creative Oversight

Protect each client's brand style and guidelines across every execution
Review creative concepts internally before they reach the client
Interpret client feedback and direct revisions to keep work on brand and on strategy
Onboarding and Team Leadership

Lead new account onboarding, including measurement framework, audience planning, and consumer journey mapping alongside the analyst
Direct project managers, analysts, media execution, and creative to keep work on scope and on time
Communicate client expectations clearly across the internal team
Operate within Uniquely Digital's methodology, blueprint system, and project tools
Qualifications Required

3+ years in digital media strategy, account management, client success, or agency services
Strong command of digital advertising channels including Google and Meta, and the principles behind effective strategy, enough to design and direct without executing in platform
Ability to translate client goals into media strategy and turn performance data into actionable recommendations
Exceptional communication, presentation, and relationship‑building skills
Experience managing multiple client accounts simultaneously
Strong organizational and project management abilities
Qualifications Preferred

Experience in a digital marketing agency environment
Hands‑on familiarity with Google Ads, Meta Ads, Google Analytics, programmatic platforms, CRM systems, and reporting tools
Experience conducting executive‑level business reviews
Proven track record of client retention and account growth
What Success Looks Like

Within the first 90 days, you will:
Build strong relationships with assigned clients
Develop a deep understanding of each client's goals and current marketing performance
Own and present account strategy with confidence in client reviews
Become a trusted strategic advisor to clients and an internal advocate for their success

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