VP, Digital Marketing & Social Media

Responsibilities
We are seeking a VP, Digital Marketing to join our Marketing team. This individual will lead the firm’s digital marketing strategy with a focus on brand amplification and audience engagement on social channels and websites.

Develop and execute a comprehensive digital marketing strategy aligned with firm-wide business objectives

Contribute to content strategy and own distribution (including posting content) across company websites, LinkedIn, X, Instagram, YouTube, and emerging platforms

Work with internal design and creative teams and external vendors to create compelling content focused on market insights and commentary in partnership with investment banking, capital markets, asset management, structured products, and other business units.

Translate complex financial concepts into compelling digital that is compliant with current regulatory standards

Lead paid and organic social campaigns, including audience targeting, and performance optimization

Establish KPIs and dashboards to measure engagement, reach, lead generation, and ROI

Manage the consistent implementation of brand guidelines and tone of voice across all online channels

Advise team of emerging digital trends, platform algorithm changes, and technologies, including AI-driven marketing tools

Qualifications

5-10 years of experience in digital marketing and social media leadership roles

Financial services experience required; capital markets or investment banking experience strongly preferred

Demonstrated success developing and scaling digital marketing strategies in a regulated industry

Deep understanding of social media platforms, AI and analytics tools, and marketing automation systems

Strong leadership and team management experience

Proven ability to translate technical financial content into accessible, engaging messaging

Data-driven mindset with strong analytical skills

Excellent communication, presentation, and stakeholder management skills

Experience working cross-functionally with senior executives and business leaders

Educational Qualifications

Bachelor’s Degree required (Marketing, Communications, Business, or related field preferred)

The actual base salary will be determined on an individualized basis taking into account a wide range of factors including, but not limited to, relevant skills, experience, education, and, where applicable, licenses or certifications held. In addition to base salary and a competitive benefits package (including health, vision, and dental insurance, paid time off and a 401(k) retirement), this position may be eligible for additional types of compensation including discretionary bonuses and other short- and long-term incentives (e.g., deferred cash, equity, etc.).

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