Paid Media Planner (beauty, fashion, lifestyle)

Client: agency (fashion, beauty, lifestyle)

Location: NYC

Onsite: 4 days/week

As a Growth Marketing Manager, you will partner closely with cross-functional strategists to lead and execute high performing digital marketing campaigns across search, social, and programmatic channels. This role has a strong performance marketing focus, with hands on ownership of Google Ads and Meta campaigns.

You will play a key role in driving campaign success, mentoring a small team, and building trusted relationships. Strong communication, strategic thinking, and the ability to balance execution with leadership are essential to success in this role.

Key Responsibilities

Manage and mentor a team of digital marketing buyers or strategists

Lead the planning, execution, and optimization of SEM campaigns including Google Search, Shopping, and YouTube

Oversee paid social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and other emerging channels

Drive integrated digital marketing initiatives across search, social, display, and programmatic, ensuring alignment with performance objectives

Maintain a hands on presence within platforms to understand performance at a granular level and drive measurable results

Collaborate closely with internal teams and global counterparts, including North America based teams, to align on media strategy

Analyze campaign and cross channel performance data to surface insights and optimization opportunities

Continuously improve internal processes to increase efficiency, scalability, and team performance

Stay current on digital marketing trends, platform updates, tools, and best practices

Requirements

3+ years of hands on experience managing paid search campaigns in Google Ads or Search Ads 360, including Shopping and YouTube

Hands on experience managing paid social campaigns in Meta Ads Manager

Proven track record of executing, optimizing, and scaling SEM and paid social campaigns

Agency experience is strongly preferred

Strong foundation in digital marketing across search, social, display, and programmatic channels

Prior experience in a managerial or supervisory capacity

Excellent communication and people leadership skills

Strong analytical and strategic thinking with high attention to detail

Familiarity with key marketing tools and platforms including Google Ads, Meta Ads Manager, and Google Analytics

Bachelor’s degree in marketing, communications, or a related field

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