Associate Brand Manager

Location:

Yonkers, NY (Hybrid) with Flexibility for Remote Candidates

Reports to:

Senior Brand Manager

Status:

Full-Time

Salary Range:

$80,000–$100,000 (based on experience)

Direct Reports:

None

About Bask & Lather Co.

Bask & Lather Co. is a fast‑growing, family‑founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.

As we enter our next phase of growth across DTC, retail, and experiential channels, we are building a brand organization that prioritizes long‑term equity, cultural relevance, and creative excellence—while supporting strong performance outcomes.

Role Overview
The Associate Brand Manager is a highly organized, brand‑first operator responsible for executing brand initiatives from concept through launch and into market.

This role supports the full product lifecycle: NPD—what we are making; GTM—how it goes to market; Campaign—how it shows up to the world.

The Associate Brand Manager plays a critical part in bringing brand strategy and new product development to life through execution—ensuring alignment across teams, consistency across touch‑points, and excellence in delivery.

Reporting into the Senior Brand Manager, this role partners closely with Growth, Paid Media, Retention, Social, E‑commerce, and Operations teams to ensure all initiatives are executed on time and at a high standard.

Success in this role is measured by executional excellence, strong cross‑functional coordination, and the ability to translate strategy into well‑executed brand moments.

Key Responsibilities
New Product Development (NPD) Support

Support the execution and coordination of new product development initiatives from concept through readiness for launch

Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain

Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership

Track key milestones and flag risks to ensure timelines are met

Support competitive research and trend analysis to inform product development

Product Launch (Go‑To‑Market Planning & Execution)

Support development and execution of go‑to‑market (GTM) plans for all product launches

Build and manage launch timelines, deliverables, and cross‑functional alignment across Growth, Retention, Social, E‑commerce, Operations and Retail

Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling

Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)

Partner with E‑commerce and Operations to ensure accurate and timely product availability

360° Campaign Execution

Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels

Build and manage campaign timelines, asset trackers, and deliverables

Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction

Coordinate across teams and partners to ensure seamless campaign rollout

Creative & Content Coordination

Partner with Creative and Social teams to ensure brand consistency across all assets

Support photoshoots and content production (logistics, asset tracking, usage organization)

Assist in reviewing creative to ensure alignment with brand voice and visual identity

Packaging & Label Execution

Support packaging and label development process from concept through final approval

Coordinate cross‑functional approvals (Brand, Ops, Supply Chain, Leadership)

Track revisions and ensure final files are delivered accurately and on time

Cross‑Functional Collaboration

Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E‑commerce teams

Ensure alignment across all consumer touch‑points during product launches and campaigns

Performance Tracking & Insights

Track product launch and campaign performance across channels
Process & Workflow Management

Maintain tools such as Monday.com, campaign trackers, and asset libraries

Ensure clear organization of timelines, deliverables, and project files

Help improve workflows to increase efficiency and clarity across teams

Qualifications

2–4 years of experience in brand marketing, marketing, or related field

Experience supporting new product development, product launches (go‑to‑market planning & execution) and 360 marketing campaigns, and other marketing initiatives

Strong organizational and project management skills

Ability to manage multiple priorities in a fast‑paced environment

Strong attention to detail and executional excellence

Collaborative mindset with strong communication skills

Interest in beauty, wellness, or consumer brands preferred

Familiarity with Google Workspace and project management tools (e.g., Monday.com)

Exposure to platforms like Shopify, TikTok, Amazon, or Klaviyo is a plus

Compensation & Benefits

Competitive base salary: $80,000–$100,000

Health, dental, vision, and retirement benefits

Employee product allowance and discounts

Plum Benefits perks and discounts

Professional development opportunities and growth path within the brand organization

Equal Opportunity Statement
Bask & Lather Co. is an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

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