Social Media Manager

SUMMARY:

At Parachute, we believe in creating a more comfortable home—one that feels intentional, effortless, and lived in. We’re looking for a Social Media Manager to bring that philosophy to life across our social channels. The role is for someone who lives and breathes social. You’re endlessly curious, visually driven, and deeply attuned to culture. You know how to spot a trend early—and more importantly, how to translate it into content that feels elevated, thoughtful, and true to the Parachute brand. As part of a small, highly collaborative Brand team, you’ll play a central role in shaping how we show up every day. You’ll own both the strategy and execution of our social presence creating content that inspires, engages, and grows our community. Reports to: Brand Manager. Location: Los Angeles, CA.

What You’ll Do

Shape the Strategy (30%): Lead and evolve Parachute’s social presence across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms; develop platform-specific strategies that feel native, relevant, and aligned with our brand; drive audience growth and engagement through thought-focused, insight-driven content; monitor performance and social listening, turning learnings into clear, actionable ideas; partner cross-functionally to ensure alignment across campaigns, launches, and brand moments.

Bring the Brand to Life (60%): Concept, shoot, and edit daily content, primarily short-form video, that reflects our aesthetic and point of view; translate trends into content that feels timely yet enduring; own the full content lifecycle, from ideation to final delivery; maintain a consistent, elevated visual and storytelling standard across all channels; collaborate closely with Brand (Copy, Creative and Art Direction) to refine messaging and creative direction.

Build Community (10%): Manage and maintain the social calendar with clarity and consistency; engage with our audience and foster a sense of community around the brand; source and amplify UCG and creator partnerships; partner with Customer Experience to deliver a seamless, thoughtful social care experience.

Who You Are

3+ years of experience in social media, content creation, or a related field.

A true social native with deep expertise in TikTok and Instagram Reels.

Equal parts creative and strategic, you can spot trends and know how to apply them thoughtfully.

Highly skilled in shooting and editing content (mobile-first), with proficiency in tools like Canva, Figma, or similar.

Strong understanding of visual design principles, including composition, color, typography, and motion.

An excellent communicator with strong writing and storytelling instincts.

Organized and detail-oriented, with the ability to manage multiple projects at once.

Resourceful, proactive, and comfortable operating in a fast-paced, evolving environment.

Collaborative by nature, but able to take full ownership of your work.

You own the outcome and show up with rigor, accountability and a bias for action.

You spring forward and embrace everything with energy, adaptability, positivity and maturity.

You build the best and are committed to growth, dreaming big, and sharing and receiving feedback in the spirit of always improving.

Nice to Have

Experience in home, design, or fashion.

A strong point of view on aesthetics and visual storytelling.

Perks & Benefits

Work that fits your life:

Hybrid schedule with Fridays work-from-home.

Beautiful HQ in the heart of Culver City, steps from the light rail.

Dog friendly office.

Take care of you (and your people):

Comprehensive medical, dental, vision, and disability coverage.

One Medical (full health), Kindbody (fertility health), and Talkspace (mental health) memberships for modern, easy access to care.

Up to 10 weeks of paid parental leave for growing families.

Time to truly unplug:

Open & flexible PTO – take the time you need, when you need it.

Support beyond your paycheck:

401(k) through Empower.

Monthly work-from-home stipend.

Monthly cell phone reimbursement.

Daily delights:

Free snacks to keep you fueled.

Weekly catered lunch to bring everyone together.

Employee discount:

Free bedding for a great night's sleep, an incredible employee discount, and $300 in free product every year.

Parachute takes a market-based approach to pay and pay may vary depending on your location. Your actual compensation will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $35-40/hr plus annual discretionary bonus.

Our Commitment to You
We believe in the power of a diverse workplace. We are committed to actively recruiting and hiring people of all races, religions, colors, national origins, genders, gender identities or expressions, sexual orientations, ages, marital statuses, veteran statuses and disability statuses. As an equal opportunity employer, we celebrate diversity and foster an inclusive environment by them and building a DE&I enrichment and training program.

Parachute never seeks payment from job applicants. Parachute recruiters will only reach out to applicants from an @parachutehome.com email address. For added security, where possible, apply through our company website at www.parachutehome.com/careers.

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