Social Media Coordinator

About JPS Health Network
JPS Health Network is a $950 million, tax‑supported healthcare system in North Texas. Licensed for 582 beds, the network features over 25 locations across Tarrant County, with John Peter Smith Hospital a Level I Trauma Center, Tarrant County's only psychiatric emergency center, and the largest hospital‑based family medical residency program in the nation. JPS Health Network employs more than 7,200 people.

Job Title
Social Media Coordinator

Requisition Number
43664

Employment Type
Full Time

Division
COMMUNICATIONS

Compensation Type
Hourly

Job Summary
The Social Media Coordinator supports JPS Hospital Network by developing, scheduling, monitoring, and analyzing content across all digital and social media platforms. This position is part of the Communications team and works closely with internal stakeholders to ensure social content reflects organizational priorities, enhances community outreach, supports patient experience and education, and strengthens JPS’ brand identity. The Social Media Coordinator maintains a consistent voice aligned with brand standards, engages with online audiences, and assists with digital communications during routine operations and emergency communications.

Essential Job Functions & Accountabilities

Develop, schedule, and publish daily content across social media platforms, including Facebook, Instagram, LinkedIn, and X (formerly Twitter).

Support the creation of multimedia content, including graphics, short videos, stories, and reels, in alignment with brand guidelines.

Monitor social media channels, respond to comments and messages, and elevate issues to appropriate leaders when needed.

Track KPIs, analyze performance metrics, and prepare monthly reports with insights and recommendations.

Collaborate with internal departments to gather information, draft posts, and ensure content accuracy, especially regarding clinical, safety, and public health messaging.

Assist with digital campaigns supporting community health initiatives, patient education, recruitment, and service‑line priorities.

Ensure all content adheres to AP Style, HIPAA requirements, and organizational standards for accuracy and privacy.

Work closely with team members during emergency code activations, crises, with real‑time updates, including after‑hours monitoring as needed.

Maintain a content calendar and recommend opportunities for increased engagement, brand alignment, and strategic storytelling.

Support reputation management by monitoring online reviews and public sentiment, escalating issues appropriately.

Job description is not an all‑inclusive list of duties and may be subject to change with or without notice. Staff are expected to perform other duties as assigned.

Qualifications
Required Qualifications:

Bachelor’s degree in communications, public relations, marketing, journalism, digital media, or related field.

1–2 years of experience managing professional social media accounts, digital content, or related communications work.

Preferred Qualifications:

Experience working in healthcare, a safety‑net system, or a government/public agency.

Experience with social media management platforms (e.g., Sprout Social, Hootsuite, Buffer).

Experience creating basic photo, video, or graphic content.

Location
1500 S. Main Street, Fort Worth, TX 76104, United States

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