Senior Channel Marketing Specialist - Retirement (Hybrid)

Job Description Summary
Execute cross‑functional marketing campaigns to support the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, retirement.

Job Description
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration‑related employment authorization sponsorship.

Responsibilities

Manage digital and promotional activities related to strategy, execution and reporting.

Execute campaigns to drive growth strategies for assigned products and channels.

Partner with Sales, Marketing, and Product to define goals, develop strategies, review assets and ensure final deliverables meet objectives.

Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.

Report on productivity, priorities, issues, and opportunities for improvement.

Ensure adherence to established processes and workflows related to end‑to‑end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.

Collaborate with cross‑functional leaders to ensure delivery of superior customer service and operational excellence.

Serve as an internal escalation point for campaign related issues.

Qualifications

Bachelor’s degree in marketing, business, communications, or equivalent experience

Five years of experience in marketing communications, digital marketing or project management

Experience developing and executing digital campaigns, marketing programs and complex projects

Thorough understanding of traditional and digital platforms

Technical acumen to design campaigns that optimize the use of marketing platforms

Creative thinker

Excellent communication and relationship building skills

Organizational skills and the ability to manage multiple projects in a fast‑paced environment

Preferred Qualifications

Experience with change management

Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront

Financial services industry experience, especially related to investment products and concepts

Working Conditions

Hybrid office environment: 3 days in office (Cedar Rapids/Denver)

Compensation

The salary for this position generally ranges between $80,000 - $95,000 annually. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

Benefits

Competitive Pay

Bonus for Eligible Employees

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Dental Insurance

Vision Insurance

Employee Discounts

Career Training & Development Opportunities

Paid Time Off starting at 160 hours annually for employees in their first year of service.

Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

Adoption Assistance

Employee Assistance Program

Back‑Up Care Program

PTO for Volunteer Hours

Employee Matching Gifts Program

Employee Resource Groups

Inclusion and Diversity Programs

Employee Recognition Program

Referral Bonus Programs

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