Public Relations Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our client is a fast-growing, mission-driven skincare brand redefining what clean beauty can be. Rooted in ancient botanical science, they’ve developed a proprietary approach to formulation that strips out fillers and replaces them with potent, plant-derived actives - delivering clinically backed results with a radically smaller environmental footprint.

They’ve built real product credibility, a loyal customer base, and a story that the beauty world is paying attention to - and now need a PR leader to amplify it. This is a rare opportunity to own the narrative for a brand at an inflection point - shaping how the industry understands the future of clean, high-performance skincare.

What you’ll own

Developing and executing media engagement strategies across national consumer press, regional outlets, and trade publications

Leveraging an established Rolodex of beauty and lifestyle media contacts to land high-impact coverage

Writing, editing, and distributing top-tier press releases and brand stories that elevate the company’s unique positioning

Building and sustaining strong relationships with journalists, editors, and industry voices - with proactive pitching and diligent follow-through

Leading paid media and ad-buying strategy in print and digital outlets to extend brand reach

Planning and executing press events, brand activations, and media roundtables that communicate premium brand identity

Tracking media coverage, compiling press clippings, and delivering insights to leadership

Supporting influencer outreach, brand gifting programs, and cross-functional communications as needed

Partnering closely with the VP of Marketing to align PR with broader brand strategy

You bring

5+ years of PR experience in beauty - clean, luxury, or high-growth brands preferred

A proven track record as a top-tier storyteller: writing and placing impactful press releases is second nature

Strong, established relationships with journalists and editors across beauty, wellness, and lifestyle media

Experience managing paid print and digital ad buying in leading media outlets

Demonstrated ability to plan, manage, and execute press events and brand activations end-to-end

Excellent written and verbal communication skills with meticulous attention to detail

Highly organized, self-motivated, and calm under the pressure of a fast-moving environment

A creative, solutions-first mindset and genuine passion for purpose-driven brands

Bonus points for experience with influencer outreach platforms, a background in sustainability storytelling, or an existing network in wellness media

Why this opportunity
You’ll have real ownership, direct access to decision-makers, and the chance to define how a high-conviction brand tells its story to the world. This role puts you at the center of a genuine category shift with a brand with a differentiated scientific story, growing media momentum, and leadership that understands what great PR can do.

#J-18808-Ljbffr