About the Role
LexisNexis’ Legal News division (Law360/Law360 Pulse/MLex) is looking for a dedicated audience engagement manager who can help deepen and grow subscriber engagement with our journalism. This hybrid role is based in New York City or Washington, DC, with team members expected to work in their local office three days per week. The position is newly created and offers the opportunity to build a team from the ground up.
Responsibilities
- Analyze article and newsletter performance across platforms to understand what resonates with readers.
- Translate complex data into concise insights that support editorial decision‑making.
- Help shape editorial strategies to maximize audience impact.
- Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
- Identify high‑performing formats, topics, and tones, and share insights.
- Write clear, jargon‑free performance reports that explain why certain content succeeds.
- Design, run, and interpret A/B headline tests.
- Collaborate with product, marketing, and editorial teams on content promotion strategies.
- Help build trust and understanding of engagement metrics across the newsroom.
Qualifications
- Be a curious, analytical person who thrives in a fast‑paced environment.
- Experience in audience development, digital marketing, or content analytics.
- Experience in a newsroom, media, or editorial analytics environment highly preferred.
- Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, and Chartbeat.
- Ability to identify patterns in data and communicate insights in plain, accessible language.
- Experience with A/B testing and interpreting results preferred.
- Awareness of legal‑industry audience preferences and sensitivities.
- Exceptional analytical skills and excellent written communication.
- Solid collaboration skills.
Equal Opportunity Employment
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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