About the Opportunity
Alloy Personal Training Snoqualmie is seeking a founding Studio Director to lead the studio launch and drive membership growth from day one.
The Studio Director will be responsible for building a member base, leading all sales and consultations, developing the coaching team, and owning the studio's business performance from pre-sale through opening and beyond.
This is not a passive management role. It is a ground-floor leadership opportunity for an experienced fitness professional who wants to own a business outcome, operate with an entrepreneurial mindset, and build something exceptional in the Snoqualmie market.
Key Responsibilities
Business Development & Sales
- Drive pre-sale membership enrollment and lead conversion from day one
- Lead all Starting Point consultations with prospective members including movement screen, goals discussion, InBody assessment, and follow-up process
- Own member acquisition through local partnerships, community events, and digital marketing
- Track and analyze KPIs including lead volume, booking rate, show rate, close rate, and attrition via Mindbody
- Conduct monthly outreach to members with 8 or fewer visits in the last 30 days
- Achieve membership, revenue, and utilization targets
Leadership & Team Management
- Recruit, hire, and train part-time coaching staff
- Build a positive, high-accountability team culture
- Lead weekly staff meetings covering workouts, scheduling, and performance metrics
- Conduct quarterly performance reviews for Head Coach and part-time coaches
- Lead by example in work ethic, urgency, and ownership
Operational Excellence
- Oversee daily studio operations in alignment with Alloy brand standards
- Implement and enforce health, safety, and operational procedures
- Be present during peak training times to provide leadership and support
- Manage expenses and operate within budget
- Ensure consistent communication regarding performance metrics
- Lead training sessions per week as needed
- Maintain a strong working knowledge of Alloy programming and coaching standards
- Be capable of stepping in to support or cover sessions when necessary
Key Performance Expectations
This is a KPI-driven role. You will be measured on:
- Pre-sale enrollment and membership growth
- Lead-to-close conversion rate
- Show rate for Starting Point consultations
- Member retention and visit frequency
You should be comfortable tracking numbers daily and adjusting strategy accordingly.
Key Skills & Abilities
- Sales Leadership: Proven ability to drive membership growth and close consultations
- Community Builder: Comfortable representing the brand and building local relationships
- Business Acumen: Strong understanding of KPIs and financial accountability
- Operational Discipline: Organized, systems-oriented, and detail-driven
- Self-Starter: Thrives in a launch environment with limited infrastructure
Qualifications
- 2+ years of fitness studio management or equivalent leadership experience
- Demonstrated track record of hitting membership sales targets
- Experience building client relationships and community in a local market
- Comfortable operating in a startup or launch environment
- Proficiency with Mindbody or similar club management software preferred
- CPR/AED/First Aid certification required (or willingness to obtain)
- Willingness to work evenings, weekends, and extended hours as needed
- Entrepreneurial, competitive, and performance-driven
- Strong communicator with authentic leadership presence
- High energy and hands-on mindset
- Comfortable taking full ownership of results
- Growth-oriented with interest in long-term opportunity
- Genuine passion for personal training and client transformation
Salary
$75,000 annually
Bonus
Monthly performance bonus based on average membership — up to $4,000/month ($48,000/year)
Growth
Ground-floor opportunity with potential for expanded leadership as additional locations open
What Success Looks Like
The Studio Director builds a strong member base from pre-sale through launch, establishes meaningful community partnerships, and drives consistent revenue and retention growth — all while delivering the personalized, results-driven training experience that defines the Alloy brand.
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