Marketing Manager, Patient Services Marketing & Strategy - Parkinson's

Marketing Manager, Patient Services Marketing & Strategy

The US Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible patient treatment experience to help patients achieve their full treatment plan potential.
Responsibilities:
Develop and implement marketing strategic and tactical plans, for JUVMO focused on achieving the brand aligned objectives
Assist in launch planning and collaborate with business partners to ensure pull-through
Develop patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor-prescribed treatment plan
Consistently execute multiple marketing initiatives on time
Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tactics
Effectively collaborate with leadership and cross functional teams within a highly matrixed organization to support ongoing Care Model development and launch priorities
Partner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brand
Effectively track and manage the marketing budget
Qualifications:
BA/BS required; Master's degree preferred
5+ years of marketing experience, HCP and/or consumer, with the ideal candidate having previous Pharma experience, working knowledge of field access teams and marketing experience.
Reimbursement-related experience in the following areas:
Drug acquisition channels
Medical and pharmacy benefit design
Benefit verification and prior authorization processes
Claim submission and denial management.
Understanding of the principles of brand management, including brand positioning, personality & overall campaign development.
Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, etc.
Previous cross franchise/cross channel marketing experience preferred.
Launch experience preferred.
Experience working with and managing multiple external agencies.
A balance of analytical capability and creative vision
Excellent communication (oral, written, and presentation) and interpersonal skills.
Negotiation skills and ability to influence without direct authority.
Ability to work with all levels in a highly matrixed organization.
Strong planning and organization skills, attention to detail, execution, and follow-through
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Pay Range: $124500 - 236500 USD
Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.